Online Perfume and Cosmetic Sales in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Sitting pretty: Continued demand from online shopping lays the foundation for revenue growth

Online shopping has become a way of life, thanks to rising internet connections, greater online connectivity and improvements to online shopping platforms. Advances in website navigation, product description, payment security and return processes have made consumers more comfortable shopping online. Shifts towards online shopping have driven many bricks-and-mortar retailers to establish a complementary online presence. Online perfume and cosmetics retailers have benefited from consumers gradually seeking value and convenience, with more Australians using the internet to search for bargains. While women have traditionally been the industry's primary market, the addition of new products aimed at addressing greater inclusion and diversity has provided industry growth opportunities.

Industry operators sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.