Online Small Electrical Appliance Sales in Australia - Industry Market Research Report

Domestic chefs: COVID-19 lockdowns boosted revenue as people were spending more time at home

Online small electrical appliance stores have enjoyed good times over the five years through 2022-23. People are becoming more comfortable buying bulkier and more expensive goods over the internet, and this trend is extending to online appliance shopping. Factors like discretionary income, consumer sentiment and the number of households in Australia are driving demand for online appliances. Trends in product pricing and availability and an overall shift in consumer buying habits towards online shopping are also playing a large part in driving revenue growth. These trends have led revenue to surge at an annualised 13.1% over the past five years to $506.4 million. Revenue is set to rise 5.3% in 2022-23, with profit margins reaching 4.8%. Industry operators retail small electrical appliances through the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegoods and recreational devices. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.