Flower Retailing in Australia - Industry Market Research Report

Blooming: Retailers are shifting towards more high-quality floral arrangements to offset competition

Flower sales have boomed for florists. Before the pandemic, flower sales had stalled because of escalating pressure from online-only retailers and cut-price discounting by supermarkets. The outbreak of COVID-19 brought with it a raft of lockdowns and restrictions, meaning consumers had to look at new ways to stay connected with loved ones. Flowers were the answer. An upswing in discretionary income, on the back of higher government support payments and a surge in consumer sentiment at the time, helped to provide a much-needed boost to flower retail sales. The spike in sales has led industry revenue to grow at an annualised 3.4% over the past five years and is expected to total $1.1 billion in 2023-24 when revenue will climb by an estimated 1.6%. The industry includes stores that retail cut flowers or display foliage. Industry operators purchase flowers from growers to sell directly to consumers as is or as arrangements. The industry excludes online-only flower retailers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.