Greeting Cards & Other Publishing in Canada - Industry Market Research Report

Write back soon: Industry profit is expected to gradually improve among remaining operators

Greeting cards and other publishers in Canada have faced mounting pressure from the advent of paperless substitutes, severely reducing the need for many products. Digital substitutes like smartphones and tablets have caused consumers to cut down on paper-based calendars and time schedulers as devices have these tools built-in. They also allow users to directly link events and dates from emails into their digital calendars, providing added convenience at no additional cost. E-cards, or electronic greeting cards, have also seen an uptick in popularity, reducing the need for traditional greeting cards. Larger companies are pushing back by offering digital greetings and multiple customization options on print cards to attract customers. Overall, total revenue is expected to push down at a CAGR of 6.5%, totaling an estimated $369.1 million in 2023, falling 3.0% in 2023 alone.

The Greeting Cards and Other Publishing industry in Canada publishes greeting cards in print and electronic form. Some companies also publish products such as postcards, colouring books, yearbooks and more. Operators do not publish newspapers, magazines, books, directories, maps, atlases, databases and music.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.