Newspaper Publishing in Canada - Industry Market Research Report

Low readership: Advertisers are expected to increasingly shift their spending away from print material

Newspaper publishers in Canada are continuously feeling the effects of digital media. External competition from multiple mediums has sent the industry into a flurry, as consumers now have endless ways to access news and stories. As print readership has fallen, advertisers are pulling out of newspapers despite an uptick in advertising expenditure. The pandemic only further exasperated this dilemma as consumers were stuck at home and continued to digest news through their tablets, computers and smartphones. Overall, industry revenue has been decreasing at a CAGR of 9.5% over the past five years, and is expected to total $2.0 billion in 2023. In the same year, revenue is projected to dip 8.1% while profit levels hit 5.9%. The Newspaper Publishing industry in Canada publishes and distributes print newspapers. Companies that only publish online news are excluded from this industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.