Fast-Food Restaurants in China - Industry Market Research Report

In recent years, lifestyle changes and reduced leisure time have contributed to a consumer shift from traditional full-service restaurants toward fast-food establishments. In addition, increased Western influences in China have boosted demand for fast food. Due to the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been strong over the past decade. The Fast-Food Restaurants industry in China operates fast-food restaurants in which customers order items and, in most cases, pay before eating. Food and drinks may be consumed on premises, taken out or delivered to the customer. Food provided by the industry includes both Chinese and Western fast food. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.