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Sportswear in Denmark

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    Report

  • 17 Pages
  • November 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 4192160
Sportswear posted solid current value growth in 2024 with demand picking up in line with lower inflation and improved consumer confidence. After making cutbacks in 2023, consumers were more inclined to make sportswear purchases. Danish consumers are drawn to sportswear for wearing during sports and exercise, with the international brands creating high levels of aspirations towards such clothing.

The Sportswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear volume sales rise as the economy improves
  • Sports-inspired apparel and footwear is still in high demand
  • E-commerce retail sales will continue to rise
PROSPECTS AND OPPORTUNITIES
  • Economy prosperity provides bright outlook
  • Players will need to focus on sustainability
  • Less formal work attire to fuel demand for sportswear
CATEGORY DATA
  • Table 1 Sales of Sportswear by Category: Value 2019-2024
  • Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 5 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources