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Alcoholic Drinks in Kazakhstan

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    Report

  • 60 Pages
  • June 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 4192205
Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening.

The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Significant fall in volume sales in 2023
  • Flavoured beer increasing in popularity
  • Efes and Carlsberg continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth over forecast period
  • Intense rivalry of Efes and Carlsberg continues
  • Shifting distribution landscape
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Very healthy volume growth in 2023
  • Competitive landscape remains highly fragmented
  • Sparkling wine registers highest volume growth
PROSPECTS AND OPPORTUNITIES
  • Increasingly discerning consumers support healthy volume growth
  • Limited growth for non/low alcohol wines
  • Vermouth registers lower volume growth
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Small fall in volume sales in 2023
  • Whiskies, second most popular spirit
  • Local brands continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Further decline over forecast period
  • Gin and tequila continue their rise
  • Gradual change in distribution landscape
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Very healthy volume growth in 2023
  • Local players highlight local origins
  • Lower ABV spurs growth for cider
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Proposed lowering of excise tax
  • Potential for growth of non-alcoholic cider
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 61 Sales of Cider/Perry: Total Value 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 64 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 65 Sales of Cider/Perry: Total Value 2019-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal volume growth for RTDs in 2023
  • Local players lead the way
  • Strong competition from beer and also from cider
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth over forecast period
  • Hurdles remain in on-trade channels
  • Wine-based RTDs gain some traction
CATEGORY DATA
  • Table 79 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 80 Sales of RTDs by Category: Total Value 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028