Juice in Turkey

In 2024, volume sales of juice in Turkey continued to increase despite significant competition from cheaper alternatives, such as carbonated/flavoured bottled water and RTD tea. Consumers are keen to embrace healthier dietary lifestyles, and this is reflected in the growing demand for premium not from concentrate 100% juices among affluent consumers. Indeed, not from concentrate 100% juice recorded double-digit volume growth in 2024.

The Juice in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.