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Fruits in Morocco

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    Report

  • 20 Pages
  • January 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 4192248
In 2024, total volume sales of fruits in Morrocco fell by 4%. Oranges, tangerines, and mandarins were Morocco's largest fruit category in 2024, accounting for nearly 45% of total fruit production. However, in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit development.

The Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fruits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weather conditions and rising price points challenge the domestic demand for fruits
  • Cost-effective fruit options gain ground as higher unit prices deter consumers
  • Climate challenges impact domestic supply as Morrocco imports fresh fruits
PROSPECTS AND OPPORTUNITIES
  • Fruit consumption is predicted to see an ongoing decline as high prices and weather conditions challenge sales
  • Premium fruit options are set to lose ground as consumers migrate to affordable options
  • Demand for pineapple and kiwi is set to fall as prices remain high across the forecast period
  • Summary 1 Major Processors of Fruits 2024
CATEGORY DATA
  • Table 1 Total Sales of Fruits by Category: Total Volume 2019-2024
  • Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
  • Table 3 Retail Sales of Fruits by Category: Volume 2019-2024
  • Table 4 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
  • Table 5 Retail Sales of Fruits by Category: Value 2019-2024
  • Table 6 Retail Sales of Fruits by Category: % Value Growth 2019-2024
  • Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
  • Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
  • Table 10 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
  • Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Retail Sales of Fruits by Category: Value 2024-2029
  • Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food in 2024: The big picture
  • 2024 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
  • Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources