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Toilet Care in Malaysia

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    Report

  • 18 Pages
  • February 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 4192255
Toilet care maintained solid retail volume and current value growth in 2023, although from a relatively low base. Many consumers, especially those with young children, remain in the habit of periodically cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine.

The Toilet Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOILET CARE IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hygiene awareness paves the way for spending on toilet care products
  • Offline retailers the clear main contributor to sales, while e-commerce continues to rise
  • In-cistern devices provide round the clock disinfecting and cleaning with each flush
PROSPECTS AND OPPORTUNITIES
  • High living costs to undermine growth, as consumers are increasingly looking for multifunctionality
  • Shift in spending behaviour to intensify in the forecast period
  • Private label offers affordability in in-cistern devices
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2018-2023
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN MALAYSIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources