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Hot Drinks in Kenya

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    Report

  • 32 Pages
  • January 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 4192265
Overall, hot drinks in Kenya registered healthy current value and volume growth in 2024, with a growing economy, as well as continuing growing population, supporting sales.

The Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN KENYAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy current value and volume growth
  • Competitive landscape is stable
  • Some growth of private label
PROSPECTS AND OPPORTUNITIES
  • Instant coffee continues to drive growth
  • Further penetration in rural areas
  • Increasing popularity of organic coffee
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN KENYAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Other tea registers highest value growth
  • Tea bags continue to outperform loose tea
  • Ketepa launches premum offering, Chai Gold.
PROSPECTS AND OPPORTUNITIES
  • Sri Lankan firm Browns acquisition of Kenya’s Lipton Tea estates shakes up the competitive landscape
  • Sustainability increasingly important
  • Consumers remain price sensitive
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 37 Retail Sales of Tea by Category: Value 2019-2024
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN KENYAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Minimal volume growth in 2024
  • Competitive landscape remains consoldiated
  • Inflation also dampens volume growth
PROSPECTS AND OPPORTUNITIES
  • Continuing muted volume growth over forecast period
  • Brands with a heathier profile benefit
  • E-commerce sees some value growth.
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029