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Fish and Seafood in China

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    Report

  • 19 Pages
  • December 2025
  • Region: China
  • Euromonitor International
  • ID: 4192267
Health ideals are shifting in China, encouraging consumers to add more fish and seafood into their diets, as part of a general rise in the consumption of fresh and natural ingredients. The rising prominence of dining out is also encouraging consumption.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fish and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fish and seafood enjoys solid growth
INDUSTRY PERFORMANCE
  • Shifting health priorities drive sales of fish and seafood
  • Cost and climate change weigh on purchasing decisions
WHAT’S NEXT?
  • Fish and seafood to benefit from daily health priorities and new consumption occasions
  • Premiumisation trend is set to shape seafood
  • Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFRESH FOOD IN CHINA
EXECUTIVE SUMMARY
  • Health concerns fuel demand for fresh food
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Bright performance for fresh foods
  • Economic uncertainty leads to downtrading across categories
WHAT’S NEXT?
  • Positive evolution shaped by urbanisation and plant-based diets
  • Distribution is set to evolve with the adoption of digital technologies
  • Sustainable features to underpin evolution of branding strategies
CHANNELS
  • Small local grocers face growing competition from modern channel
  • Impressive performance for retail e-commerce
  • Contrasting performance between retail and foodservice channels
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources