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Coffee in Kenya

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    Report

  • 21 Pages
  • January 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 4192278
Coffee in Kenya registered health current value and volume growth in 2024, though value sales are still well behind tea and other hot drinks. Instant coffee continued to account for most value and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines such as cafetières to brew fresh ground coffee at home.

The Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy current value and volume growth
  • Competitive landscape is stable
  • Some growth of private label
PROSPECTS AND OPPORTUNITIES
  • Instant coffee continues to drive growth
  • Further penetration in rural areas
  • Increasing popularity of organic coffee
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 2 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 6 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 7 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 8 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
HOT DRINKS IN KENYA
EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources