+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Polishes in the Philippines

  • PDF Icon

    Report

  • 15 Pages
  • February 2025
  • Region: Philippines
  • Euromonitor International
  • ID: 4192288
Polishes in the Philippines maintained slow and stable retail volume growth in 2024, along with current value growth which was positive, but far lower than in 2023, as price rises eased. The largest category, floor polish, saw growth under the average for overall polishes, due to maturity, and a lack of innovation and new product introductions, as manufacturers perceive limited opportunities for ground-breaking advances beyond the existing product range.

The Polishes in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shoe polish maintains solid growth as players adapt to consumers’ changing needs
  • Dominating polishes through limited competition
  • Rise of brands and private label via e-commerce
PROSPECTS AND OPPORTUNITIES
  • Metal polishes will remain a niche category, but with growth potential
  • Adapting to inflationary pressures by offering affordable products and bundle offers
  • Capitalising on social media marketing gaps
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2019-2024
  • Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources