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Marketing Automation Market Size, Share & Trends Analysis Report By Solution, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030- Product Image
Marketing Automation Market Size, Share & Trends Analysis Report By Solution, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030- Product Image
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Marketing Automation Market Size, Share & Trends Analysis Report By Solution, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030

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  • 80 Pages
  • December 2024
  • Region: Global
  • Grand View Research
  • ID: 4240451
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Marketing Automation Market Growth & Trends

The global marketing automation market size is expected to reach USD 15.58 billion by 2030, registering a CAGR of 15.3% from 2025 to 2030. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Marketing Automation Market Report Highlights

  • Email marketing dominated the market with the largest revenue share of 26.7% in 2024. Email marketing remains a highly effective and cost-efficient channel for businesses to reach and engage their target audience.
  • On-premises dominated the market with the largest revenue share in 2024. Many large enterprises prefer on-premises solutions because they need greater control over their data and infrastructure.
  • Large enterprises dominated the market with the largest revenue share in 2024. Large enterprises typically have extensive marketing needs and more complex customer engagement strategies, which require sophisticated and scalable marketing automation solutions.
  • The telecom & IT sector dominated the market with the largest revenue share in 2024. The telecom and IT industries have complex customer bases requiring sophisticated and efficient marketing automation tools to manage customer relationships and engagement.
  • North America marketing automation market dominated the global market with the largest revenue share of 43.6% in 2024. The region's advanced digital infrastructure and high internet penetration support the widespread adoption of marketing automation tools.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Marketing Automation Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. Marketing Automation Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and social landscape
3.3.2.3. Technological landscape
3.4. Pain Point Analysis
Chapter 4. Marketing Automation Market: Solution Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Marketing Automation Market: Solution Movement Analysis, USD Billion, 2024 & 2030
4.3. Campaign Management
4.3.1. Campaign Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Email Marketing
4.4.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5. Inbound Marketing
4.5.1. Inbound Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.6. Mobile Applications
4.6.1. Mobile Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.7. Lead Nurturing & Lead Scoring
4.7.1. Lead Nurturing & Lead Scoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.8. Reporting & Analytics
4.8.1. Reporting & Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.9. Social Media Marketing
4.9.1. Social Media Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.10. Others
4.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Marketing Automation Market: Deployment Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Marketing Automation Market: Deployment Movement Analysis, USD Billion, 2024 & 2030
5.3. Hosted
5.3.1. Hosted Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. On-Premise
5.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Marketing Automation Market: Enterprises Size Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Marketing Automation Market: Enterprises Size Movement Analysis, USD Billion, 2024 & 2030
6.3. SMEs
6.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.4. Large Enterprises
6.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Marketing Automation Market: End Use Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Marketing Automation Market: End Use Movement Analysis, USD Billion, 2024 & 2030
7.3. IT & Telecom
7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.4. BFSI
7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.5. Retail
7.5.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.6. Healthcare
7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.7. Discrete Manufacturing
7.7.1. Discrete Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.8. Government & Education
7.8.1. Government & Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.9. Others
7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Marketing Automation Market: Regional Estimates & Trend Analysis
8.1. Marketing Automation Market Share, By Region, 2024 & 2030, USD Billion
8.2. North America
8.2.1. North America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.2. U.S.
8.2.2.1. U.S. Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.3. Canada
8.2.3.1. Canada Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.4. Mexico
8.2.4.1. Mexico Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3. Europe
8.3.1. Europe Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.2. UK
8.3.2.1. UK Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.3. Germany
8.3.3.1. Germany Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.4. France
8.3.4.1. France Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4. Asia Pacific
8.4.1. Asia Pacific Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.2. China
8.4.2.1. China Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.3. Japan
8.4.3.1. Japan Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.4. India
8.4.4.1. India Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.5. South Korea
8.4.5.1. South Korea Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.6. Australia
8.4.6.1. Australia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5. Latin America
8.5.1. Latin America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5.2. Brazil
8.5.2.1. Brazil Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5.3. Argentina
8.5.3.1. Argentina Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6. Middle East and Africa
8.6.1. Middle East and Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6.2. UAE
8.6.2.1. UAE Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6.3. Saudi Arabia
8.6.3.1. Saudi Arabia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6.4. South Africa
8.6.4.1. South Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 9. Competitive Landscape
9.1. Company Categorization
9.2. Company Market Positioning
9.3. Company Heat Map Analysis
9.4. Company Profiles/Listing
9.4.1. Act-On Marketing Automation
9.4.1.1. Participant’s Overview
9.4.1.2. Financial Performance
9.4.1.3. Product Benchmarking
9.4.1.4. Strategic Initiatives
9.4.2. ActiveCampaign
9.4.2.1. Participant’s Overview
9.4.2.2. Financial Performance
9.4.2.3. Product Benchmarking
9.4.2.4. Strategic Initiatives
9.4.3. Brevo
9.4.3.1. Participant’s Overview
9.4.3.2. Financial Performance
9.4.3.3. Product Benchmarking
9.4.3.4. Strategic Initiatives
9.4.4. Adobe Systems Inc.
9.4.4.1. Participant’s Overview
9.4.4.2. Financial Performance
9.4.4.3. Product Benchmarking
9.4.4.4. Strategic Initiatives
9.4.5. Cognizant
9.4.5.1. Participant’s Overview
9.4.5.2. Financial Performance
9.4.5.3. Product Benchmarking
9.4.5.4. Strategic Initiatives
9.4.6. HubSpot, Inc.
9.4.6.1. Participant’s Overview
9.4.6.2. Financial Performance
9.4.6.3. Product Benchmarking
9.4.6.4. Strategic Initiatives
9.4.7. IBM Corporation
9.4.7.1. Participant’s Overview
9.4.7.2. Financial Performance
9.4.7.3. Product Benchmarking
9.4.7.4. Strategic Initiatives
9.4.8. Microsoft
9.4.8.1. Participant’s Overview
9.4.8.2. Financial Performance
9.4.8.3. Product Benchmarking
9.4.8.4. Strategic Initiatives
9.4.9. Keap
9.4.9.1. Participant’s Overview
9.4.9.2. Financial Performance
9.4.9.3. Product Benchmarking
9.4.9.4. Strategic Initiatives
9.4.10. Oracle
9.4.10.1. Participant’s Overview
9.4.10.2. Financial Performance
9.4.10.3. Product Benchmarking
9.4.10.4. Strategic Initiatives
List of Tables
Table 1 Global marketing automation market size estimates & forecasts 2018 - 2030 (USD Billion)
Table 2 Global marketing automation market, by region 2018 - 2030 (USD Billion)
Table 3 Global marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 4 Global marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 5 Global marketing automation market, by enterprise size 2018 - 2030 (USD Billion)
Table 6 Global marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 7 Campaign marketing automation market, by region 2018 - 2030 (USD Billion)
Table 8 Email marketing automation market, by region 2018 - 2030 (USD Billion)
Table 9 Inbound marketing automation market, by region 2018 - 2030 (USD Billion)
Table 10 Mobile applications marketing automation market, by region 2018 - 2030 (USD Billion)
Table 11 Lead nurturing & lead scoring marketing automation market, by region 2018 - 2030 (USD Billion)
Table 12 Reporting & analytics marketing automation market, by region 2018 - 2030 (USD Billion)
Table 13 Social media marketing automation market, by region 2018 - 2030 (USD Billion)
Table 14 Others marketing automation market, by region 2018 - 2030 (USD Billion)
Table 15 Hosted marketing automation market, by region 2018 - 2030 (USD Billion)
Table 16 On-premises marketing automation market, by region 2018 - 2030 (USD Billion)
Table 17 SMEs automation market, by region 2018 - 2030 (USD Billion)
Table 18 Large enterprises marketing automation market, by region 2018 - 2030 (USD Billion)
Table 19 BFSI marketing automation market, by region 2018 - 2030 (USD Billion)
Table 20 Retail marketing automation market, by region 2018 - 2030 (USD Billion)
Table 21 Healthcare marketing automation market, by region 2018 - 2030 (USD Billion)
Table 22 Discrete manufacturing marketing automation market, by region 2018 - 2030 (USD Billion)
Table 23 Government & education marketing automation market, by region 2018 - 2030 (USD Billion)
Table 24 Others marketing automation market, by region 2018 - 2030 (USD Billion)
Table 25 North America marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 26 North America marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 27 North America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 28 North America marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 29 U.S. marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 30 U.S. marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 31 U.S. marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 32 U.S. marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 33 Canada marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 34 Canada marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 35 Canada marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 36 Canada marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 37 Mexico marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 38 Mexico marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 39 Mexico marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 40 Mexico marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 41 Europe marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 42 Europe marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 43 Europe marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 44 Europe marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 45 UK marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 46 UK marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 47 UK marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 48 UK marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 49 Germany marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 50 Germany marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 51 Germany marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 52 Germany marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 53 France marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 54 France marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 55 France marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 56 France marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 57 Asia Pacific marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 58 Asia Pacific marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 59 Asia Pacific marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 60 Asia Pacific marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 61 China marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 62 China marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 63 China marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 64 China marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 65 India marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 66 India marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 67 India marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 68 India marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 69 South Korea marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 70 South Korea marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 71 South Korea marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 72 South Korea marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 73 Latin America marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 74 Latin America marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 75 Latin America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 76 Latin America marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 77 Brazil marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 78 Brazil marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 79 Brazil marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 80 Brazil marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 81 Argentina marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 82 Argentina marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 83 Argentina marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 84 Argentina marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 85 MEA marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 86 MEA marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 87 MEA marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 88 MEA marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 89 UAE marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 90 UAE marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 91 UAE marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 92 UAE marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 93 Saudi Arabia marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 94 Saudi Arabia marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 95 Saudi Arabia marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 96 Saudi Arabia marketing automation market, by end use 2018 - 2030 (USD Billion)
Table 97 South Africa marketing automation market, by solution 2018 - 2030 (USD Billion)
Table 98 South Africa marketing automation market, by deployment 2018 - 2030 (USD Billion)
Table 99 South Africa marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
Table 100 South Africa marketing automation market, by end use 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 Marketing automation market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 Parent market analysis
Fig. 8 Market formulation & validation
Fig. 9 Marketing automation market snapshot
Fig. 10 Marketing automation market segment snapshot
Fig. 11 Marketing automation market competitive landscape snapshot
Fig. 12 Market research process
Fig. 13 Market driver relevance analysis (Current & future impact)
Fig. 14 Market restraint relevance analysis (Current & future impact)
Fig. 15 Marketing automation market: solution outlook key takeaways (USD Billion)
Fig. 16 Marketing automation market: solution movement analysis (USD Billion), 2024 & 2030
Fig. 17 Campaign management market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 18 Email marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 19 Mobile applications market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 20 Inbound marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Lead nurturing & lead scoring market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 22 Reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 23 Social media marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 24 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 25 Marketing automation market: deployment outlook key takeaways (USD Billion)
Fig. 26 Marketing automation market: deployment movement analysis (USD Billion), 2024 & 2030
Fig. 27 Hosted market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 28 On-premises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 29 Marketing automation market: enterprise size outlook key takeaways (USD Billion)
Fig. 30 Marketing automation market: enterprise size movement analysis (USD Billion), 2024 & 2030
Fig. 31 SMEs market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 32 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 33 Marketing automation market: End use outlook key takeaways (USD Billion)
Fig. 34 Marketing automation market: End use movement analysis (USD Billion), 2024 & 2030
Fig. 35 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 36 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 37 Retail & e-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 38 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 39 Discrete manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 40 Government & education market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 41 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 42 Regional marketplace: Key takeaways
Fig. 43 Marketing automation market: Regional outlook, 2024 & 2030, USD Billion
Fig. 44 North America generative AI market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 45 U.S. marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 46 Canada marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 47 Mexico marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 48 Europe marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 49 UK marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 50 Germany marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 51 France marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 52 Asia Pacific marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 53 Japan marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 54 China marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 55 India marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 56 Australia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 57 South Korea marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 58 Latin America marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 59 Brazil marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 60 Argentina marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 61 MEA marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 62 Saudi Arabia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 63 UAE marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 64 South Africa marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
Fig. 65 Strategy framework
Fig. 66 Company Categorization

Companies Mentioned

  • Act-On Marketing Automation
  • Brevo
  • ActiveCampaign
  • Adobe Systems Inc.
  • Cognizant
  • HubSpot, Inc.
  • IBM Corporation
  • Microsoft
  • Keap
  • Oracle

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedDecember 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 6.65 billion
Forecasted Market Value ( USD ) by 2030 $ 15.58 billion
Compound Annual Growth Rate15.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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