+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Better For You Packaged Food in Egypt

  • PDF Icon

    Report

  • 25 Pages
  • March 2022
  • Region: Egypt
  • Euromonitor International
  • ID: 4240509
Better for you packaged food in Egypt registered a decline in retail volume sales in 2021. However, this performance owed much to the spike recorded in 2020, with retail volume sales in 2021 remaining higher than in 2019. The Coronavirus (COVID-19) pandemic led to a national lockdown (March-June 2020) and other restrictions forcing consumers to spend long periods in the home. As a result, consumers were required to cook and eat at home, which increased the demand for food.

This 'Better For You Packaged Food in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lingering threat of Coronavirus (COVID-19) sustains interest in better for you packaged food
  • BFY reduced sugar packaged food benefits from the consumer search for “guilt-free” desserts and low sugar diets
  • Return to on-the-go consumption and wide distribution help Trident recoup lost retail value share in 2021
PROSPECTS AND OPPORTUNITIES
  • Positive but steady growth as economic concerns militate against non-essential purchases
  • Shift to modern retailing set to continue as operators cater to niche, but growing demand for BFY imports
  • Demand expected to rise but remain concentrated on more affluent urban consumers
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN EGYPT
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources