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Better For You Beverages in the Netherlands

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    Report

  • 27 Pages
  • February 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 4240567
Better for you beverages witnessed further growth in 2021, driven by the positive growth in BFY reduced sugar beverages, the dominant category. Despite a recovery of the on-trade, BFY reduced sugar beverages still managed to achieve strong growth in 2021. The COVID-19 crisis was certainly a contributing factor to the growth of BFY reduced sugar soft drinks in 2021. During the various lockdowns, consumers spent less time outdoors, were less active and were more inclined to eat unhealthy foods.

The Better For You Beverages in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BETTER FOR YOU BEVERAGES IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More consumers taking steps towards healthier living to better resist the impacts of COVID-19 prompts further growth in BFY reduced sugar beverages
  • Major carbonates players promote their reduced sugar brands aggressively using “in and out” flavour strategy
  • Other types of soft drinks also have stronger prospects in reduced sugar variants encouraging new launches from players
PROSPECTS AND OPPORTUNITIES
  • Positive but slightly decelerating growth rates forecast for better for you beverages in retail as the on-trade recovers and at-home consumption occasions reduce
  • Maturity of reduced sugar beverages will require strategies to drive further growth of zero and light products
  • Manufacturers likely to focus on the strong growth potential of reduced sugar energy drinks
CATEGORY DATA
  • Table 1 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources