Organic dairy is the largest category within organic packaged food and in 2021 is largely being driven by the performance of organic milk. It still represents a niche compared with traditional milk products, but nevertheless is recording a much better performance than the latter. In Italy, Granarolo dominates organic milk, offering three different alternatives: organic semi-skimmed long-life milk, organic semi-skimmed milk, and organic whole milk.
The Organic Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Organic Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Organic Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Growth in organic dairy is largely driven by demand for healthier, more premium organic hay milk
- Organic baby food continues to see strong growth as parents eschew treats for themselves to give their children the healthiest food
- Growing demand for organic oil, though organic olive oil will remain a niche due to low awareness and its expensive unit prices
- Strong potential for development if local agriculture can be expanded
- Organic pasta set to perform well as it becomes more mainstream
- Strong innovation expected in organic soup
- Table 1 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 5 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
