Better For You Packaged Food in Australia

Concerns around health and wellness have heightened as consumers in Australia are growing increasingly conscious of dietary and nutritional information for general wellbeing. Strict lockdown restrictions and changes in lifestyles have led to consumers spending prolonged periods of time at home and being mindful of their food choices. This is helping to boost further value sales of better for you packaged food in 2021 as reduced sugar and reduced fat options remain popular during home seclusion.

The Better For You Packaged Food in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.