Better For You Beverages in the United Arab Emirates

Better for you beverages is reaching maturity in the United Arab Emirates, with 2021 recording flat retail volume and value growth, as the category stabilised following the application of taxation towards the end of the review period. The latter was initially applied to cola carbonates, but a broader-based taxation on all beverages with additional sugar and sweeteners was rolled out in 2020.

The Better For You Beverages in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.