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Better For You Beverages in the Philippines

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    Report

  • 25 Pages
  • January 2021
  • Region: Philippines
  • Euromonitor International
  • ID: 4255185
COVID-19 had a significant negative effect on demand for better for you (BFY) beverages in the Philippines, with retail current value sales declining for the first time in well over a decade during 2020. Retail volume sales fell at an even faster rate than retail current value sales.

The Better For You Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Increased health awareness and economic uncertainty due to COVID-19 drove a shift from other low calorie cola to bottled water
  • Negative economic impact of pandemic led to a shift from BFY reduced caffeine beverages to more affordable instant coffee mixes
  • Smaller pack sizes help leader Coca-Cola Bottlers Philippines to compete more effectively on price with standard carbonates

RECOVERY AND OPPORTUNITIES
  • Retail volume sales of BFY beverages set for slow recovery, as economic impact of COVID-19 lingers
  • E-commerce will continue to expand due to greater consumer familiarity and increased investment
  • Marketing investment could boost consumer awareness of the potential health benefits of BFY beverages and lead to wider distribution

CATEGORY DATA
  • Table 1 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources