Fortified/Functional Beverages in the United Arab Emirates

Demand for fortified/functional beverages in the United Arab Emirates is being generally driven by a greater focus on healthier lifestyles, including the recognition that local consumers face acute deficiency of vitamin D as they rarely spend time outdoors due to the hot climate. Therefore, an increasing number of beverage players are targeting functionality as they offer higher margins due to their above average unit price.

The Fortified/Functional Beverages in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.