Television Production in the US - Industry Market Research Report

Now Playing: Rising Tv Viewership Rates Are Expected to Support Industry Revenue Growth

Over the past five years, the Television Production industry has shrunk amid upheaval in the US media landscape. Companies in this industry produce TV programming for sale to networks, broadcasting companies and online platforms. A decline in cable subscriptions and the emergence of online alternatives have increased competition among industry customers to acquire top content, and this competition has contributed to what critics have dubbed the golden age of TV. Over the past five years, industry revenue has fallen an annualized 3.7% to $44.3 billion, largely due to industry revenue falling in 2020 alone as the COVID-19 (coronavirus) pandemic halted much of the industry's operations. However, since then, revenue is estimated to have risen as productions resumed. Still, revenue is set to fall at a slight 0.2% as the industry competes with other content, particularly on the internet. Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks. Movie production is excluded from this industry, with the exception of made-for-TV movie production. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.