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Portable Players in Nigeria

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    Report

  • 17 Pages
  • July 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372199
In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless speakers. The erratic electricity supply forces many consumers to seek alternative means of entertainment that do not rely on a constant power source.

The Portable Players in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Portable Players market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inconsistent power supply drives growth of portable players
  • Brands offering products at different price points fare well
  • Growing young population drives growth of wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Social gatherings expected to increase demand for wireless speakers
  • Increased smartphone and wireless speaker penetration will lead to decline of other portable devices
  • Generic Chinese brands expected to drive future growth
CATEGORY DATA
  • Table 1 Sales of Portable Players by Category: Volume 2019-2024
  • Table 2 Sales of Portable Players by Category: Value 2019-2024
  • Table 3 Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Portable Players by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Portable Players: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Portable Players: % Volume 2021-2024
  • Table 7 Distribution of Portable Players by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Portable Players by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Portable Players by Category: Value 2024-2029
  • Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources