Mobile Phones in Nigeria

In 2024, mobile phones in Nigeria is set to record a decline in retail volume sales, with the exception of smartphones. Smartphones continue to be a vital component of consumer electronics in Nigeria, serving as crucial tools for communication, business promotion, and social interaction. Their role in advertising for micro, small, and medium enterprises is significant, with platforms like Instagram, Facebook, and WhatsApp enabling direct engagement with customers.

The Mobile Phones in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.