Add abstract here…Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
The Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Singapore 2024
- Personal traits and values
- Singaporean consumers concerned about the rising unit prices of essential goods
- Older generations prioritise time with their partners
- Singaporeans open to experiencing cultures other than their own
- Singaporeans do their own research before trying out new brands
- Voice of the consumer (1)
- Gen Z consumers feeling optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Staying in touch with loved ones and friends on the phone the most frequent home activity
- Gen Z consumers spend the most leisure time online
- Voice of the consumer (2)
- Gen X shows highest preference for energy efficient homes
- Value for money remains the most important travel feature among Singaporeans
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Singapore frequently take vitamins or supplements
- Not having time is a major barrier to cooking at home
- Weekly takeaway order or ready-made food is the most regular choice among Singaporeans
- Voice of the consumer (3)
- Millennials most actively look for healthy ingredients in food and beverages
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- All generations desire to work for a company that prioritises employee health and safety
- Healthy work-life balance the number one desire for Singaporean employees
- Baby boomers less concerned about a high salary compared to younger generations
- Voice of the consumer (4)
- Consumers expect to have flexible start and finish times in the future
- Working life survey highlights
- Health and wellness
- Singaporeans participate in walking or hiking at least once a week
- Meditation is the most frequent stress-reduction activity
- H ealth and nutritional properties to be the most influential product feature
- Gen X most active users of apps to track their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Singaporeans always on the lookout for the best deals
- Younger generations regularly buy themselves small treats
- Millennials regularly buy gifts for family and friends
- Baby boomers actively supporting locally-owned businesses
- Singaporeans often buy used or second-hand items
- Millennials eager to provide reviews on products or services
- Friends and family recommendations most trusted source of information
- Voice of the consumer (5)
- Gen Z planning to save more and spend less
- Younger generations slightly concerned about their current financial standing
- Shopping and spending survey highlights
