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Soup in Morocco

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    Report

  • 22 Pages
  • December 2021
  • Region: Morocco
  • Euromonitor International
  • ID: 4438999
Packaged soup is still in the development stage in Morocco and is set to record only moderate current retail value and volume growth from a low base in 2020. Shelf stable soup and dehydrated soup remained the only types of soup with a visible presence on retailers’ shelves. Although these types of soup have a long shelf life and might be considered useful items during lockdown, there was little stockpiling of packaged soup during the early stages of the pandemic.

The Soup in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soup market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

SOUP IN MOROCCOKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Most local consumers prefer to make their own soup or buy it from street vendors
  • Hypermarkets remain the main distribution channels for soup
  • With a broad product offer, competitive pricing, wide distribution and a long history, Somafaco continues to lead
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and accelerating consumer lifestyles will add impetus to growth
  • Private label represents a growing threat to brands
  • Manufacturers need to invest in marketing to convince consumers that packaged soup is a convenient and healthy meal solution
CATEGORY DATA
  • Table 1 Sales of Soup by Category: Volume 2016-2021
  • Table 2 Sales of Soup by Category: Value 2016-2021
  • Table 3 Sales of Soup by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Soup by Category: % Value Growth 2016-2021
  • Table 5 Sales of Soup by Leading Flavours: Rankings 2016-2021
  • Table 6 NBO Company Shares of Soup: % Value 2017-2021
  • Table 7 LBN Brand Shares of Soup: % Value 2018-2021
  • Table 8 Distribution of Soup by Format: % Value 2016-2021
  • Table 9 Forecast Sales of Soup by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Soup by Category: Value 2021-2026
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2021-2026
  • CHART 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2018-2026
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources