Critical communication lessons for sustained corporate success
The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling - it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.
The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:
- Master the most challenging business interactions
- Become more influential as a leader and communicator
- Adopt a 3-step methodology to collaborate more effectively
- Build your personal brand and executive presence toward sustained success
Most people believe that their communications skills are satisfactory for their jobs - most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion - where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
Table of Contents
Introduction 1
Hit Your Mark 11
Utilizing Intention to Maximize Message Impact
2 Define Your Personal Brand 35
Establishing and Projecting Executive Presence
3 Land the Job 59
Strategic Interviewing Techniques to Get You Hired
4 Communicate Like a Leader 83
Influencing Emotion through Style, and Delivery
5 Inspire and Motivate Others 105
Engaging Workers and Leading a Team through Change
6 Build Relationships 129
Making Connections, Establishing Trust and Earning Respect
7 Create a Memorable Narrative 155
Leveraging the Power of Storytelling in Business
8 Handle Difficult Conversations 179
Providing Feedback, Managing Emotions, and Speaking in the Moment
9 Run Killer Meetings 203
Facilitating Like a Pro to Get Results
10 Make the Sale 225
Being Assertive, Influencing Others, and Preparing to Engage
Notes 245
Glossary of Terms 269
Acknowledgments 275
About the Authors 279
Index 283
