+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Consumer Health in Taiwan

  • PDF Icon

    Report

  • 108 Pages
  • October 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461198
Taiwan's consumer health market in 2024 is poised to experience continued growth in current value terms in 2024, driven by several key factors. One of the primary contributors is the ageing population, which is especially prone to chronic conditions such as arthritis, allergies, and digestive issues. This has led to a heightened demand for OTC medications aimed at addressing the symptoms of these common concerns.

The Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for topical analgesics continues to rise
  • Growing preference for natural ingredients
  • Panadol leads adult acetaminophen, thanks to strong brand recognition and effective consumer engagement
PROSPECTS AND OPPORTUNITIES
  • Flat demand despite ageing population
  • Salonpas could inspire more brands to engage in interactive brand marketing
  • Strict government regulations will limit e-commerce sales
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High incidence of seasonal flu and asthma drives sales of cough, cold, and allergy remedies
  • Rising prevalence of allergic rhinitis in Taiwan fuels demand for OTC medications
  • Rise in allergy rates in Taiwanese children
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected
  • Haleon and other industry players launch collaborative self-care initiative
  • Synmosa grows in prominence
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive issues remain widespread in Taiwan
  • Digestive enzymes represent a promising growth area
  • Herbal/ traditional digestive remedies remain popular
PROSPECTS AND OPPORTUNITIES
  • Rise of preventive health measures could be major growth moderator
  • Hectic lifestyles will contribute to high incidence of digestive issues
  • Ageing population is poised to drive demand and spark further innovation, while products for children also offer market opportunities
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High incidence of skin diseases in Taiwan helps to sustain growth
  • Rising prevalence of atopic dermatitis in Taiwan
  • Rising demand for medicated shampoos
PROSPECTS AND OPPORTUNITIES
  • Growing emphasis on self-care will boost demand for dermatologicals
  • Topical antifungals will continue to dominate sales
  • Medicated shampoos will gain popularity, supported by active marketing campaigns
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shrinking demand aligns with low smoking prevalence in Taiwan
  • NRT gum and patches remain the most popular solutions
  • GSK Consumer Healthcare and Johnson& Johnson will continues to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Rise in smoking prevalence amongst young women could impact demand for smoking cessation aids
  • Shift towards seeking medical assistance could present challenge for NRT smoking cessation aids in Taiwan
  • Competitive landscape will remain consolidated
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Insomnia is growing concern in Taiwan
  • Sentosa’s Sleeping Beauty Plus remains the top brand as competition intensifies
  • Pharmacies dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Demand for sleep aids will continue to increase, in line with ageing population
  • Growing competition from traditional remedies and prescription medications could impact Taiwan's sleep aids market
  • More manufacturers expected to develop partnerships with tech firms
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Excessive screen time remains a major demand driver
  • Growing demand for multifunctional and preservative-free eye drops
  • Japanese brand Rohto maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Increasing adoption of preventive eye health measures likely to depress sales
  • Ageing population and increasing screen use will continue to drive demand
  • Growing demand for more natural and specialised eye care solutions
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care sees a slow growth trajectory
  • Increased focus on self-care drives demand
  • 3M continues to lead wound care in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Sluggish performance for wound care
  • Greater focus on sustainability
  • Product innovation likely to cater to needs of ageing population
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High dose vitamins become popular among office workers
  • Multivitamins drive growth, while high doses become increasingly popular
  • GSK leads mature and fragmented market
PROSPECTS AND OPPORTUNITIES
  • Evolving segmentation beyond age and gender
  • Inflation could become the opportunity when the price of food and vegetables keep high for household
  • Vitamins with herbal ingredients are likely to gain traction
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise of internet economy generates more emerging brands and competition
  • Prevention of the “three highs” remains key contributor to rising demand
  • Rise of e-commerce and digital market leads to greater competition from emerging brands
PROSPECTS AND OPPORTUNITIES
  • Joint care will emerge as a key focus, supported by ageing population
  • Formats will become more diverse to fulfil consumer needs for convenience
  • Amendments to Food Safety and Sanitation Act should help to regulate marketing activities
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Obesity and weight loss trends in Taiwan
  • Supplement nutrition drinks continue to gain traction
  • TCI Gene launches new slimming formula
PROSPECTS AND OPPORTUNITIES
  • Government’s new public nutrition policy could fuel future growth
  • Growing demand for innovative ingredients
  • Herbalife will continue to drive growth through personalised approach to weight management
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth for sports nutrition, supported by growing health awareness and increasing interest in exercise
  • Gym attendance continues to recover post-pandemic
  • Mars Inc maintains overall lead in intensely competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Continued expansion for sports nutrition, in line with rising gym attendance
  • Protein products will diversify to meet the needs of different consumer segments
  • Nutrition vending machines could help brands increase penetration
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth in 2024, supported by consumer preference for natural ingredients
  • Whole food vitamins and phytochemicals begin to gain traction
  • Herbal/traditional tonics remains the most dynamic segment
PROSPECTS AND OPPORTUNITIES
  • Tonics have potential to expand their consumer base through packaging and product innovation
  • Women will represent an important target market
  • Herbal and natural ingredients lend themselves to content marketing
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health still something of a niche area in Taiwan
  • Stable demand for immunity-boosting products post COVID-19
  • Growing preference for more natural, herbal remedies amongst Taiwanese parents
PROSPECTS AND OPPORTUNITIES
  • Market will face challenges in form of declining birth rate, focus on healthy diets and high cost of new product development
  • Growing concerns about children’s bone and eye health in increasingly digital age
  • Demand will benefit from resumption of international travel
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029