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Apparel and Footwear in Nigeria

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    Report

  • 82 Pages
  • December 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 4463225
The weak Nigerian economy heavily impacted sales performance in apparel and footwear over 2024. High inflation constrained consumer purchasing power, whilst the strong depreciation of the local currency led to high price increases for all apparel and footwear products. Consumers curtailed their spending on non-essentials and resorted to using large second-hand marketplaces for cheaper products.

The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Womenswear is impacted by inflationary conditions
  • Casual wear trend drives performance of traditional/ethnic wear and other casual clothing
  • Use of technology/AI and social commerce is growing
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to drive positive growth over the forecast period
  • Rising female employment and incomes to boost demand
  • Traditional/ethnic clothing to perform well as modern ethnic styles appeal to women
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Poor economic conditions leads to deeper volume decline in menswear
  • Formal wear impacted by rising unemployment and lower disposable incomes
  • Premium categories outperform mass categories in value terms
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost demand for menswear
  • Rising employment creates higher need for formal wear and supports desire for casual wear
  • Social and online media will boost interest from the growing young population
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary conditions lead to weak volume sales as consumers cut back
  • Baby and toddler wear proves resilient in economic downturn
  • Local brands are competing well at the premium end as mass retailers struggle
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost demand for childrenswear
  • The growing children’s population will expand the consumer base
  • Baby and toddler wear to perform well
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear proves fairly resilient in economic downturn
  • Sports-inspired products benefit from the casual wear trend
  • Incumbent brands face intense competition in sportswear
PROSPECTS AND OPPORTUNITIES
  • Economic recovery likely to aid growth in sportswear
  • Increasing participation in fitness activities likely to benefit sportswear
  • Changing consumer preferences to boost demand for casual wear
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Jeans face steep decline in volume sales
  • Premium jeans outperform economy lines
  • Highly fragmented competitive landscape persists
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to drive good recovery in volume sales
  • Premium and super premium jeans to witness robust performance
  • Economy jeans will also grow well as choice expands
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hosiery consumption falls amid inflationary crisis
  • Non-sheer hosiery is the stronger segment
  • Heavy fragmentation persists in the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost demand for hosiery
  • Fitness and exercise activities will fuel stronger demand
  • Growth in formal retailers to help limit competition from informal trade
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Apparel accessories struggles as inflation rises further
  • Belts, scarves, and other apparel accessories lead in performance
  • Strong informal market offers competition to branded products in a fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Economic growth to boost demand for apparel accessories
  • Rising formal employment will drive demand for accessories that complement professional attire
  • Growing young female population will boost demand for scarves and other apparel accessories
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Footwear volume sales decline amid weak economic conditions
  • Children’s footwear is fuelled by population growth
  • Rising competition from global brands Havaianas and Crocs
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost footwear performance
  • Rising employment will expand demand among women and young audiences
  • Local brands are expected to widen presence and offer sustainable choices
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029