India Drinkable Yogurt Market is Expected to Grow at 18% of CAGR
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The whole concept of frozen yogurt and yogurt based other products were new before the entry of international as well as Indian yogurt service chain market in India. They were known of just Lassi and Buttermilk as drinkable yogurt. With the passage of time, especially in metro cities where there is lots of service chains of yogurt operates, became popular. This new concept has long way to go in the country.
According to this report 'India Drinkable Yogurt Market Overview, 2017-2023', Drinkable yogurt market has contributed around 30% to the total pie of yogurt market in India. It is expected to grow at 18% of CAGR approximately from the year 2017-18 to 2022-23. India drinkable yogurt market is a combination of drinkable yogurt of packaged/retail market and service chain market. For the packaged /retail yogurt market drinkable yogurt includes Buttermilk, Lassi, Raita etc whereas for the service chain market it is yogurt based smoothies. In case of packaged/retail yogurt market, buttermilk has contributed more than double of Lassi at the end of review period i.e. 2016-17. Other form of drinkable yogurt is projected to increase its share by 0.44% during forecast period. In case of service chain market, Smoothies are going to increase by 17% of the CGAR from 2017-18 to 2022-23.
Traditionally the category has been dominated by co-operative players; there have been recent entries by both MNCs and smaller regional players which have led to an increase in availability of drinkable yogurt in the country. Furthermore, drinkable yogurt like buttermilk and Lassi were present in glass and tetrapak formats but recently players have introduced more convenient PET bottles in the category. These all have led by the savings in time and effort for preparing beverages like Chaas & Lassi at home. Other factors like preference for a hygienic and standardized product for on-the-go consumption and liking towards newer and richer flavours have also led the drinkable yogurt market to grow in India. In India, Health and wellness dairy drinks are currently limited to the probiotic form targeting the digestive health. Globally the young adult consumer segment is targeted with products on the benefit plank of nutrition & strength, vitality, etc. Innovation in packaging which is cheaper can lower the cost in turn lower the prices for the rural markets. Unlike the prevalent Tetrapak or bottle formats, which add significant cost of packaging, pouch packaging can be explored for these beverages.
Yogurt based smoothies offered by yogurt service chain are also healthier option. People may prefer smoothies over coffee in their leisure time which will also add growth to the drinkable yogurt market in India. Next period of development would witness market extension driven by fresher utilization events or enlisting newer consumers through products & packaging.
Major companies that operate into the Yogurt market in India are Gujarat Co-operative Milk Marketing Federation Limited, Mother Dairy Fruit & Vegetable Private Limited, Parag Milk Foods Limited, Karnataka Cooperative Milk Producers Federation, Nestle India Limited, Danone Foods and Beverages India Private Limited, Cocoberry Restaurants and Distributors Private Limited, Team24 Foods & Beverages Private Limited (Flavours24), Maez One Retail and Food Private Limited (Red Mango), Polo Foods QSR Private Limited.
Table of Contents
1. Executive Summary
2. Report Scope & Methodology
3. Investments in Indian Dairy Industry
4. Global Yogurt Market Outlook
5. India Yogurt Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Organized Yogurt Market
5.1.3. Unorganized Yogurt Market
5.2. Market Share By Organized Vs. Unorganized
6. India Drinkable Yogurt Market Outlook
6.1. Market Size By Value
6.2. Market Share By Packaged/ Retail Vs. Service Chain
6.3. India Packaged/ Retail Drinkable Yogurt Market
6.3.1. Market Size By Value
6.3.1.1. Overall Market
6.3.1.2. Buttermilk (Chaach/ Chaas) Market
6.3.1.3. Lassi Market
6.3.2. Market Share
6.3.2.1. By Company
6.3.2.2. By Product Type
6.3.3. Packaging Analysis
6.3.4. Product Price & Variant Analysis
6.4. India Service Chain Drinkable Yogurt Market Outlook
6.4.1. Market Size By Value
6.4.2. Product Price & Variant Analysis
7. Porter's Five Forces
8. Company Profiles
8.1. Gujarat Co-operative Milk Marketing Federation Limited
8.2. Mother Dairy Fruit & Vegetable Private Limited
8.3. Parag Milk Foods Limited
8.4. Karnataka Cooperative Milk Producers Federation
8.5. Nestle India Limited
8.6. Danone Foods and Beverages India Private Limited
8.7. Cocoberry Restaurants and Distributors Private Limited
9. Company Overview
9.1. Team24 Foods & Beverages Private Limited (Flavours24)
9.2. Maez One Retail and Food Private Limited (Red Mango)
9.3. Polo Foods QSR Private Limited
10. Disclaimer
List of Figures
Figure-1: India Yogurt Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-2: India Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-3: India Organized Yogurt Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-4: India Organized Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-5: India Unorganized Yogurt Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-6: India Unorganized Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-7: India Yogurt Market Share - By Organized Vs. Unorganized 2016-17 & 2022-23F
Figure-8: India Drinkable Yogurt Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-9: India Drinkable Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-10: India Drinkable Yogurt Market Share - By Packaged/Retail Vs. Service Chain 2016-17 & 2022-23F
Figure-11: India Packaged/ Retail Drinkable Yogurt Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-12: India Packaged/ Retail Drinkable Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-13: India Buttermilk Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-14: India Buttermilk Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-15: India Lassi Market Size - By Value 2011-12 to 2016-17 (INR Crore)
Figure-16: India Lassi Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
Figure-17: India Packaged/ Retail Drinkable Yogurt Market Share - By Company 2016-17
Figure-18: India Packaged/ Retail Drinkable Yogurt Market Share - By Product Type 2016-17 & 2022-23F
Figure-19: India Drinkable Yogurt Market Size - By Value 2011-12 to 2022F-23F (INR Crore)
Figure-20: India Drinkable Yogurt Market Size Forecast - By Value 2017-18F to 2022-23F (INR Crore)
List of Tables
Table-1: Packaging Analysis of Drinkable Yogurt Brands in India 2017
Table-2: Product Price & Variant Analysis of Drinkable Yogurt Brands Available in India 2017
Table- 3: Product Price & Variant Analysis of Yogurt Service Chain Brands Available in India 2017
Table-4: Key Facts of Gujarat Co-operative Milk Marketing Federation Ltd.
Table-5: Key Facts of Mother Dairy Fruit & Vegetable Pvt. Ltd.
Table-6: Key Facts of Parag Food Pvt Ltd
Table-7: Key Facts of Karnataka Cooperative Milk Producers' Federation Limited
Table-8: Key Facts of NESTLE India Ltd.
Table-9: Key Facts of Danone Food and Beverages India Pvt. Ltd
Table-10: Key Facts of Cocoberry Restaurants and Distributors
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cocoberry Restaurants and Distributors Private Limited
- Danone Foods and Beverages India Private Limited
- Gujarat Co-operative Milk Marketing Federation Limited
- Karnataka Cooperative Milk Producers Federation
- Maez One Retail and Food Private Limited (Red Mango)
- Mother Dairy Fruit & Vegetable Private Limited
- Nestle India Limited
- Parag Milk Foods Limited
- Polo Foods QSR Private Limited
- Team24 Foods & Beverages Private Limited (Flavours24)
