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Hot Drinks in Pakistan

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    Report

  • 30 Pages
  • January 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 450682
Hot drinks in Pakistan witnessed robust growth over 2024, driven by economic recovery, ongoing urbanisation and evolving consumer tastes. Tea is the nation’s favourite drink since it is deeply embedded in Pakistani culture and daily life, with the country ranking as one of the largest tea importers in the world. Nonetheless, coffee is gaining popularity among younger consumers and urban dwellers, particularly instant coffee.

The Hot Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Western influences drive coffee consumption
  • Instant coffee aligns with shifting consumer lifestyles
  • Coffee culture expands with new brands in foodservice
PROSPECTS AND OPPORTUNITIES
  • Consumers are keen to create at-home coffee experiences
  • Subscription services will help to expand retail coffee sales
  • Private label helps to bring coffee into the mainstream
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium tea offers strong growth potential
  • Cold-brewed teas make an entrance
  • Tapal Tea remains the category leader
PROSPECTS AND OPPORTUNITIES
  • Sustainability and ethical sourcing are high on the strategic agenda
  • E-commerce channel to gain traction in tea
  • Rising demand for medicinal and herbal tea
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 37 Retail Sales of Tea by Category: Value 2019-2024
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High consumption of chocolate-based flavoured powder drinks
  • Nestlé’s Milo brand holds a strong position
  • Supply chain disruptions still pose challenges
PROSPECTS AND OPPORTUNITIES
  • Lack of local players in other hot drinks
  • Opportunity for some brands amid rising health consciousness
  • Economic growth and rising incomes to support category growth
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:



Tapal Tea (pvt) Ltd

Unilever Pakistan Ltd