Hot Drinks in Uruguay - Research and Markets

Retail value sales of hot drinks in Uruguay strengthened in 2025, supported by an increasingly favourable macroeconomic environment and a renewed sense of stability following the presidential transition.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Hot drinks performance supported by economic stability and improving consumer sentiment

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Category recovery strengthened as water-quality concerns eased and innovation increased
Climate pressures reshaped global coffee sourcing, but café culture compensated locally
Tea benefited from wellness and natural positioning despite seasonal limitations

WHAT’S NEXT?

Hot drinks expected to stabilise with gradual shifts in category composition
Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
Premium coffee formats to gain relevance as consumers seek higher-quality experiences

COMPETITIVE LANDSCAPE

Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
Supermercados Disco SA was the most dynamic performer due to private label expansion

CHANNELS

Supermarkets remained dominant as consolidation reshaped the retail landscape
E-commerce expanded rapidly due to delivery apps and marketplace penetration
Foodservice vs retail split

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

COFFEE IN URUGUAYKEY DATA FINDINGS

2025 DEVELOPMENTS

Coffee demand strengthened despite global supply pressures and rising consumer expectations

INDUSTRY PERFORMANCE

Coffee retail sales increased as premiumisation and café culture expanded
Fresh ground coffee pods remained the fastest-growing segment thanks to premiumisation and accessibility

WHAT’S NEXT?

Coffee expected to sustain long-term growth as consumers gradually shift from yerba mate
Pod systems set to accelerate as compatible brands expand and premium formats gain reach
Digital channels and direct-to-consumer platforms to reshape access and assortment

COMPETITIVE LANDSCAPE

Nestlé del Uruguay SA strengthened its leading position through portfolio breadth and global backing
Vanacity SA (Illy) emerged as the most dynamic player thanks to premium positioning

CHANNELS

Supermarkets remained the dominant channel as retail consolidation expanded access
E-commerce was the most dynamic channel fuelled by delivery apps and direct-to-consumer expansion

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMERTEA IN URUGUAYKEY DATA FINDINGS

2025 DEVELOPMENTS

Health-driven consumption and functional innovation strengthened momentum across the tea category

INDUSTRY PERFORMANCE

Tea sales increased as wellness priorities reshaped consumption habits
Herbal/traditional medicinal tea remained the most dynamic segment as functionality guided consumer choices

WHAT’S NEXT?

Tea expected to maintain a favourable long-term outlook supported by rising wellness engagement
Health-focused innovation, premium botanical blends and evolving consumer rituals to support category expansion
On-trade expansion and the rise of speciality tea shops to reinforce consumer interest

COMPETITIVE LANDSCAPE

José Aldao SA remained the leading company amid rising competitive pressure from functional specialists
Supermercados Disco SA emerged as the most dynamic company as private label gained traction

CHANNELS

Small local grocers remained the leading channel, while modern retail expanded aggressively across the country
E-commerce was the most dynamic channel as digitalisation reshaped shopping behaviours

CATEGORY DATA

Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN URUGUAYKEY DATA FINDINGS

2025 DEVELOPMENTS

Category performance shaped by yerba mate maturity and emerging innovation in functional plant-based blends

INDUSTRY PERFORMANCE

Category performance reflected stable demand for yerba mate alongside demographic and dietary challenges
Flavoured and functional yerba mate emerged as the most dynamic area, driven by wellness positioning

WHAT’S NEXT?

Long-term outlook shaped by yerba mate maturity and the steady rise of functional alternatives
Innovation in flavoured powder drinks expected to support stable expansion through healthier formulations
Rising importance of protein and functional fortification to influence purchasing decisions

COMPETITIVE LANDSCAPE

Canarias SA remained the leading company as brand loyalty and wide distribution sustained its dominance
Carrau & Cia SA was the most dynamic competitor, supported by innovation in functional yerba mate

CHANNELS

Supermarkets strengthened their role while small local grocers remained key neighbourhood providers
E-commerce remained the most dynamic channel as digital retail reshaped shopper behaviour

CATEGORY DATA

Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

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