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Soft Drinks in Latvia

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    Report

  • 74 Pages
  • December 2024
  • Region: Latvia
  • Euromonitor International
  • ID: 450704
In Latvia, in 2024, soft drinks is expected to see volume sales fall marginally through retail channels, with volume decline being more pronounced through foodservice channels. Though inflation has eased considerably, continuing population decline is expected to dampen volume sales.

The Soft Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume decline in 2024
  • Tonic water and lemon/lime carbonates see volume growth
  • Orange carbonates see significant volume decline
PROSPECTS AND OPPORTUNITIES
  • Dismal outlook over forecast period
  • Carbonates face increasing competition from other soft drinks
  • Reduced sugar carbonates posts positive volume growth
CATEGORY DATA
  • Table 121 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 122 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 123 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 124 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 125 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 126 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 127 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 128 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 129 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 130 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 131 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 132 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 133 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 134 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 135 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 136 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 137 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 138 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 139 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 140 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surging prices leads to steep volume decline
  • Juice increasingly perceived as unhealthy
  • Cido holds on to strong foothold
PROSPECTS AND OPPORTUNITIES
  • Return to volume growth over forecast period
  • Further growth in private label
  • Apple juice fares better
CATEGORY DATA
  • Table 33 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 34 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 36 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 39 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 40 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 42 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable performance for bottled water
  • Functional bottled water registers highest volume growth, followed by flavoured bottled water
  • Local players lead as Lidl gains further volume share
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth over forecast period
  • Bottled water with value-added offerings sees growth
  • Private label continues to gain volume share
CATEGORY DATA
  • Table 45 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 46 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy volume growth in 2024
  • Consolidated competitive landscape led by Mega Baltic with its Oshee brand
  • Focus on functional ingredients
PROSPECTS AND OPPORTUNITIES
  • Healthy volume growth over forecast period
  • Further expansion in offerings
  • Further growth for Cido’s Mangali
CATEGORY DATA
  • Table 57 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 58 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Best performer among soft drinks in 2024
  • Reduced sugar fastest growing segment
  • Coca-Cola leads as consumers appreciate the flavour and affordability of Monster
PROSPECTS AND OPPORTUNITIES
  • Energy drinks set to maintain positive growth over forecast period
  • A new Cult is rising
  • Proposed tax hike
CATEGORY DATA
  • Table 69 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 70 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume decline for powder concentrates
  • Focus on a healthier positioning
  • Competitive landscape increasingly fragmented
PROSPECTS AND OPPORTUNITIES
  • Continuing volume growth
  • Powder concentrates continue on downward trend
  • Increasing demand for premium offerings
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales fall for RTD tea
  • Increasing demand for kombucha
  • Coca-Cola leads but local brands also have sizeable foothold
PROSPECTS AND OPPORTUNITIES
  • Muted volume growth over forecast period
  • Continuing focus on healthier positioning
  • Flavour key battleground
CATEGORY DATA
  • Table 97 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 98 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN LATVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy volume growth in 2024
  • Competitive landscape remains fairly consolidated
  • Forecourt presence aids impulse purchases of RTD coffee
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Social media key platform for consumer engagement
  • RTD coffee ripe for innovation
CATEGORY DATA
  • Table 109 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 110 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 111 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 112 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 113 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 115 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 117 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 118 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 120 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029