Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for non-discretionary items to attract consumers. Leading hypermarket brand The Warehouse, for example, launched its “You Butter Believe it” campaign in April 2022, offering 500g Tararua butter at NZD4.00.
The analyst's Hypermarkets in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Hypermarkets in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hypermarkets market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HYPERMARKETS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
- Leading hypermarket The Warehouse targets non-discretionary items in price promotions
- Kmart expands in New Zealand
- The Warehouse eyes an opportunity to re-enter grocery retailing
- Growth in hypermarkets to be driven by physical stores and online sales
- Opportunity for hypermarkets to enter grocery retailing
- Opportunity to grow sales through meeting demand for affordable luxuries
- CHANNEL DATA
- Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
- Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 3 Hypermarkets GBO Company Shares: % Value 2018-2022
- Table 4 Hypermarkets GBN Brand Shares: % Value 2019-2022
- Table 5 Hypermarkets LBN Brand Shares: Outlets 2019-2022
- Table 6 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
EXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Retailers respond to needs of sustainable shoppers
- Footfall remains below pre-pandemic levels despite minimal restrictions
- What next for retail?
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2022
- Seasonality
- Christmas
- End of financial year sale
- Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 10 Sales in Retail Offline by Channel: Value 2017-2022
- Table 11 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 12 Retail Offline Outlets by Channel: Units 2017-2022
- Table 13 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 14 Sales in Retail E-Commerce by Product: Value 2017-2022
- Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 18 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 20 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 24 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
- Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 26 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 28 Retail GBO Company Shares: % Value 2018-2022
- Table 29 Retail GBN Brand Shares: % Value 2019-2022
- Table 30 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 31 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 32 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 33 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 34 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 35 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 36 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 37 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 43 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 45 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
- Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
- Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
- Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
- Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
- APPENDIX
SOURCES
- Summary 2 Research Sources
