US Solar Roofing Market 2022-2030

Climate Actions Plans Boost Solar Installations, Even in Less Sunny States

This industry study analyzes the rapidly growing US  solar roofing industry. It presents historical demand data (2020) and forecasts (2025 and 2030) by market (residential and commercial), application (new and retroft), and region (Northeast, Midwest, South, West) and subregion. The study also provides outlooks for US electric generation, solar roofing installation costs, and pricing, as well as analysis of leading industry participants.

The market for solar roofing products in the US is forecast to increase rapidly to 716,000 squares, valued at $965 million in 2025. The expanding impact of solar-friendly policies in a growing number of states and localities nationwide will be a key driver of growth, particularly in the large California market, where revisions to the state building code will mandate almost all new buildings to install solar products starting in 2023.

Other factors supporting long-term growth for solar roofing products include:

• rising awareness of the energy-efficiency benefits of solar roofing systems
• the attractive appearance of solar roofing compared to traditional solar arrays (e.g., solar roofing resembles traditional roofing materials)
• the growing availability, affordability, and accessibility of solar roofing products (e.g., Tesla expanded solar roof installations nationwide in 2021)
• expansion of local, state, and federal incentives (e.g., tax credits, net metering benefits, rebates) to install solar roofing products

California Mandates Mark Major Victory for Solar Roofing Industry

California further advanced its lead in the national solar roofing market with the passage of two mandates in 2020 and 2021 requiring nearly all new residential and commercial buildings in the state to include solar products starting in 2023. While such mandates have been passed before in cities such as San Francisco and South Miami, Florida, this marks the first such mandate in the country to be adopted at the state level. In addition to significantly increasing solar roofing sales in the state, the California mandates are expected to influence other states to pass legislation promoting solar installations. Environment America, the organization that helped drive the California mandates, plans to launch similar campaigns in 10 additional states in 2022.

Rapid Growth Projected for South due to Favorable Climate & Expanding Incentives

The South is expected to experience triple-digit growth through 2025 and will surpass the Northeast as the second leading regional market for solar roofing, accounting for 7% of sales. Advances will be supported by the region’s sunnier (and thus more favorable) climate for solar-electric generation and the growing availability of incentives in states - particularly Delaware, Maryland, Florida, and the Carolinas - as well as localities (e.g., Austin, Texas; New Orleans, Louisiana).

Climate Actions Plans Boost Solar Installations, Even in Less Sunny States

Solar energy is expected to account for 6% of total US electricity generation in 2030. While most reliable and cost-effective in areas with abundant sunshine (e.g., Arizona, California, Florida), solar-electric generation is also increasing as a renewable supplement to fossil fuels in the Northeast and Midwest, where a growing number of states and localities offer incentives to install solar products to increase their mix of renewable energy sources. As more property owners become aware of the benefits of installing solar products - including increased property values, improved energy efficiency, and tax credits, rebates, and other incentives - penetration of solar roofing will increase in both commercial and residential roofing markets.