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Mass Beauty and Personal Care in Austria

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    Report

  • 22 Pages
  • August 2024
  • Region: Austria
  • Euromonitor International
  • ID: 4535479
Mass beauty and personal care products continues to generate the lion’s share of value sales within overall beauty and personal care in 2023. The higher cost of living remained an issue for consumers due to stubbornly high inflation rates in 2023, and this trend continues to benefit mass beauty and personal care products. A high number of consumers looked to save on everyday purchases and opted for mass variants as part of a frugal mindset.

The Mass Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary climate favours mass segment
  • Health and personal stores are favoured retail choice
  • Mass skin care products attract consumers with sophisticated options
PROSPECTS AND OPPORTUNITIES
  • Mass colour cosmetics to see steady growth
  • Affordability concerns to remain high on the consumer agenda
  • Mass products will utilise innovation to compete more closely with premium products
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources