Mass Beauty and Personal Care in Argentina

In 2023, mass beauty and personal care products in Argentina registered a stronger performance than premium offerings, reversing the trend noted in 2022. Much of this was due to import barriers, which challenged the supply of premium beauty and personal care products, and price increases on the premium landscape were well above general inflation. Consequently, many consumers traded down from premium to mass options.

The Mass Beauty and Personal Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.