Premium Beauty and Personal Care in Germany

Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing. Indeed, within this context, we are seeing consumers favour quality over quantity, with fewer and more high-end brands selected instead of multiple mass brands.

The Premium Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.