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This market research report on global earbuds market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by features (smart and non-smart), by price range (low range, medium range, and high range), and by geography (North America, APAC, Europe, and ROW).
Global Earbuds Market - Overview
The launch of smart wireless in-ear headphones by Bragi back in 2015 introduced and propelled the development of the global earbuds market. These products are designed and launched in as wireless smart headphones with sensors, chargeable carry case, capable of controlling the playback, and activating voice assistants like Siri, Google Now, Cortana, and Alexa. In 2017, Apple launched their flagship product - AirPods which eventually became the highest selling earbudsin the US and Canadian market. The increasing penetration of smartphones and growing demand for smart tech in emerging countries of China and India will boost the demand for medium range products in the global market. Leading vendors are introducing products with assisted hearing technology that offer a wide range of functionalities that include enhanced music and listening experience, control over external sounds, and real-time language translation. These technologically enhanced products are designed to meet consumer expectations thereby, boosting revenues in the global market. The integration of hearing aids to help people with hearing disorders, extended battery life, and active noise cancellation are some of the features offered by top players in the global market. The launch of new product portfolios that offer touch and tap interface to control various functions, sensors to recognize when to pause or play music, and gesture recognition to answer/end call will transform the global earbuds market.
The introduction of wireless earbuds will offer better hearing levels, and sound qualities will create lucrative opportunities for leading players in the global market. These products seamlessly perform functions of smart wireless headphones, hearing aids, fitness tracker wearables, and speech modulation devices. The global earbuds market is anticipated to reach values of approximately $10 billion by 2023, growing at a CAGR of around 30% during 2017-2023.
Global Earbuds Market - Dynamics
The adoption of newer technologies to enhance product portfolios will attribute to the development of the global earbuds market. The development of inbuilt contact points that enable charging and chargeable carry case, without using any cables to connect to the buds or the left and right ear piece is revolutionizing the charging mechanism in these products. Some of the key companies in the market are offering wireless charging stations and using magnetic conductive technology to charge the products. Additionally, players are focusing on the sports segments and launching headphones that are sweat and water resistant to boost the sales and revenues in the global market. The vendors are heavily implementing various IPX certifications to make their earbuds sweat and water resistant. This certification helps companies increase their brand reliability and attract more consumers in the global earbuds market. IPX7 means that the product can withstand being submerged into one meter of water for up to 30 minutes.
Global Earbuds Market - Segmentation
This market research report includes a detailed segmentation of the market by features, price range, and geography.
Global Earbuds Market – By Features
Language translation features to add to the smart features in the global earbuds market during forecast period
The global earbuds market by features is segmented into smart and non-smart features. The smart features segment dominated the majority of the market share in 2017, growing at an impressive CAGR of around 31% during the forecast period. The intriguing features of wearable devices are helping vendors in the market gain wide popularity and boost the demand for these products in this segment. These smart products offer a varied range of functions such as ambient sound controls, assisted hearing, touch and tap controls, onboard memory chip, fitness tracker, gesture recognition, and settings via a mobile application. Some of the products launched in the market also have sensors to detect when they are inside the ears and when they are in the case and allows end-users to control automatic music play/pause functionality in the products. The leading vendors are integrating active voice assistance features like Siri, Google Now, and Alexa to offer the convenience of use and ease of handling for the consumers. Smart earphones also offer advanced features that allow the consumers to monitor body vitals such as heart rate and calories burnt during a workout session, and convenience during a workout. These products are specifically designed and marketed for athletes and health-conscious individuals in the global earbuds market. The introduction of products with assisted hearing capabilities will help gain players larger global market share.
Global Earbuds Market – By Price Range
Technological advancements to boost the sale of premium range products in the global earbuds market during forecast period
The price range segment in the global earbuds market is classified into premium range ($100 and more), medium range ($50 and $99.99), and low range (up to $49.99). The premium range segment occupied more than half of the market share 2017, growing at a CAGR of approximately 30% during the forecast period. The integration of extra functions such as layered hearing and speech amplification by prominent companies will augment the growth of the global market. Some of the top players operating in this segment include Apple, Bragi, Bang & Olufsen, and Bose and usually offer generally higher priced variants in the global market. The high price tag associated with these products is usually because of the manufacturing brand and features provided in the products. The multinational brands are even higher priced when they sell overseas due to the custom and excise duties depending on the country they are selling. For example, Apple sells its AirPods for $159 in North America and $203, $217, and $218 in China, Germany, and the UK respectively. Furthermore, the integration of latest innovations and technological advancements will add to the price range of these products in the global earbuds market.
Global Earbuds Market – By Geography
North America to witness the launch of new products even by tech startups in the global earbuds market during forecast period
The global earbuds market by geography is divided into North America, APAC, Europe, and ROW. North America is the largest region in the market during 2017, growing at a CAGR of more than 26% during the forecast period. The rising number of smartphone users and better speed internet connectivity are one of major factor attributing to the growth of the market in North America. The US and Canada are the largest revenue contributor in the North American market. The growing demand for wireless headphones for listening to music during activities and fitness regimes is propelling the requirement for smart products in the global market. Furthermore, the US and Canada markets are also witnessing a surge in demand for products that offer features of assistive hearing and speech amplification. Some of the major brands available in the US market include Bragi, Samsung, Bose, and Jaybird.
Key Countries Profiled
The key countries profiled in the report are:
- US
- Canada
- UK
- Germany
- China
- South Korea
Key Vendor Analysis
The global earbuds market is still niche and consist of a small number of players that control the level of the competition. Bragi was one of the first vendors to launch a product that was a little higher than smart wireless headphones that were available in the market. After the launch of Apple’s AirPod the market concentrated further as it controlled a major portion of the revenues in the market and especially in the US. Product development and launch of new variants by tech giants such as Samsung and Google and other headphone companies such as Jabra, Bose, and Sony will intensify the competition in the global market during the forecast period. Additionally, the companies are offering low range and mid-range products in the emerging nations of APAC and MEA to gain a larger market share in the global earbuds market.
The major vendors in the global market are:
- Apple
- Alphabet
- Bragi
- Samsung
- Nuheara
- Sony
- Jabra
- Bose
Other prominent vendors include Jaybird, Alpha Audiotronics, Rowkin, Huawei, Avanca, Bang & Olufson, Crazybaby, Earin, Meizu, Motorola, Waverly Labs, and Mymanu.
Key market insights include
- The analysis of global earbuds market provides market size and growth rate for the forecast period 2018-2023.
- It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the global earbuds market.
- The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
- It offers a complete overview of market segments and the regional outlook of global earbuds market.
- The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
Table of Contents
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Features
4.3.2 Market Segmentation by Price Range
4.3.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Growing penetration of smartphones and consumer demand for latest products
8.1.2 High demand from consumers engaged in fitness activities
8.1.3 Shorter replacement cycle for headphones and growing adoption of wireless headphones
8.1.4 YOY Impact of Market Growth Enablers
8.1.5 YOY Impact of Market Growth Enablers on Regions
8.2 Market Growth Restraints
8.2.1 Fragmented market with low-quality products
8.2.2 Health concerns and distractions caused by earbuds
8.2.3 YOY Impact of Market Growth Restraints
8.2.4 YOY Impact of Market Growth Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Capabilities to offer real-time solutions to users
8.3.2 Adoption of newer technologies for product enhancement
8.3.3 Capabilities to offer real-time language translation
8.3.4 YOY Impact of Market Opportunities & Trends
8.3.5 YOY Impact of Market Opportunities & Trends on Regions
9 Global Earbuds Market
9.1 Market Overview
9.1.1 Market Size & Forecast
9.2 Porter’s Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 Price and Brand Popularity Analysis
10.1 Market Overview
11 Global Earbuds Market By Features
11.1 Market Overview
11.2 Smart Earbuds
11.2.1 Market Size & Forecast
11.3 Non-Smart Earbuds
11.3.1 Market Size & Forecast
12 Global Earbuds Market by Price Range
12.1 Market Overview
12.2 Premium Range
12.2.1 Market Size & Forecast
12.3 Mid Range
12.3.1 Market Size & Forecast
12.4 Low Range
12.4.1 Market Size and Forecast
13 Global Earbuds Market By Geography
13.1 Geographical Overview
14 North America: Earbuds Market
14.1 Market Overview
14.1.1 Market Size and Forecast
14.2 Key Countries
14.2.1 US: Market Size & Forecast
14.2.2 Canada: Market Size & Forecast
15 Europe: Earbuds Market
15.1 Market Overview
15.1.1 Market Size and Forecast
15.2 Key Countries
15.2.1 UK: Market Size & Forecast
15.2.2 Germany: Market Size & Forecast
16 APAC: Earbuds Market
16.1 Market Overview
16.1.1 Market Size and Forecast
16.2 Key Countries
16.2.1 China: Market Size & Forecast
16.2.2 South Korea: Market Size & Forecast
17 ROW: Earbuds Market
17.1 Market Overview
17.1.1 Market Size and Forecast
18 Competitive Landscape
18.1 Market Overview
19 Key Company profiles
19.1 Apple
19.1.1 Business overview
19.1.2 Apple in the Global Earbuds Market
19.1.3 Major product offerings
19.1.4 Key strategies
19.1.5 Key strengths
19.1.6 Key opportunities
19.2 Alphabet
19.2.1 Business overview
19.2.2 Alphabet in the Global Earbuds Market
19.2.3 Major product offerings
19.2.4 Key strategies
19.2.5 Key strengths
19.2.6 Key opportunities
19.3 Bragi
19.3.1 Business overview
19.3.2 Bragi in the Global Earbuds Market
19.3.3 Major product offerings
19.3.4 Key strategies
19.3.5 Key strengths
19.3.6 Key opportunities
19.4 Samsung
19.4.1 Business overview
19.4.2 Samsung in the Global Earbuds Market
19.4.3 Major product offerings
19.4.4 Key strategies
19.4.5 Key strengths
19.4.6 Key opportunities
19.5 Nuheara
19.5.1 Business overview
19.5.2 Nuheara in the Global Earbuds Market
19.5.3 Major product offerings
19.5.4 Key strategies
19.5.5 Key strengths
19.5.6 Key opportunities
19.6 Sony
19.6.1 Business overview
19.6.2 Sony in the Global Earbuds Market
19.6.3 Major product offerings
19.6.4 Key strategies
19.6.5 Key strengths
19.6.6 Key opportunities
19.7 Jabra
19.7.1 Business overview
19.7.2 Jabra in the Global Earbuds Market
19.7.3 Major product offerings
19.7.4 Key strategies
19.7.5 Key strengths
19.7.6 Key opportunities
19.8 Bose
19.8.1 Business overview
19.8.2 Bose in the Global Earbuds Market
19.8.3 Major product offerings
19.8.4 Key strategies
19.8.5 Key strengths
19.8.6 Key opportunities
20 Other Prominent Vendors
20.1 Jaybird
20.1.1 Business overview
20.2 Alpha Audiotronics
20.2.1 Business overview
20.3 Rowkin
20.3.1 Business overview
20.4 Huawei
20.4.1 Business overview
20.5 Avanca
20.5.1 Business overview
20.6 Bang & Olufson
20.6.1 Business overview
20.7 Crazybaby
20.7.1 Business overview
20.8 Earin
20.8.1 Business overview
20.9 Meizu
20.9.1 Business overview
20.1 Motorola
20.10.1 Business overview
20.11 Waverly Labs
20.11.1 Business overview
20.12 Mymanu
20.12.1 Business overview
21 Report Summary
21.1 Key Takeaways
21.2 Qualitative Summary: Global EARBUDS Market
21.3 Quantitative Summary: Global Earbuds Market
21.3.1 Market by Geography
21.3.2 Market by Features
21.3.3 Market by Price Range
22 Appendix
22.1 List Of Abbreviations
List of Exhibits:
Exhibit 1 Segmentation of Global Earbuds Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Global Active Smartphone Users 2015–2020 (billion)
Exhibit 4 Smartphone Users 2017 (million)
Exhibit 5 Number of Fitness Centers (‘000) and Number of Members (million) 2016
Exhibit 6 Share of Headphones by Technology 2017–2023
Exhibit 7 Methods of Charging Earbuds and Carry Case
Exhibit 8 Average Time Spent per Day by US Adults on Various Media Channels 2012–2018 (in hours: minutes)
Exhibit 9 Average Price of Earbuds 2017–2023 ($)
Exhibit 10 Global Earbuds Market 2017–2023 ($ billion)
Exhibit 11 Global Earbuds Market 2017–2023 (million units)
Exhibit 12 Five Forces Analysis 2017
Exhibit 13 Price and Brand Popularity Analysis
Exhibit 14 Global Earbuds Market by Features 2017 & 2023
Exhibit 15 Global Earbuds Market by Features 2017–2023 (% market share by revenue)
Exhibit 16 Global Earbuds Market by Features 2017–2023 (% market share by units)
Exhibit 17 Smart Earbuds Market 2017–2023 ($ million)
Exhibit 18 Smart Earbuds Market 2017–2023 (million units)
Exhibit 19 Non-smart Earbuds Market 2017–2023 ($ million)
Exhibit 20 Non-smart Earbuds Market 2017–2023 (million units)
Exhibit 21 Global Earbuds Market by Price Range 2017 & 2023
Exhibit 22 Global Earbuds Market by Price Range 2017–2023 (% market share by revenue)
Exhibit 23 Global Earbuds Market by Price 2017–2023 (% market share by units)
Exhibit 24 Premium Range Earbuds Market 2017–2023 ($ million)
Exhibit 25 Premium Range Earbud Market 2017–2023 (million units)
Exhibit 26 Medium Range Earbuds Market 2017–2023 ($ million)
Exhibit 27 Medium Range Earbuds Market 2017–2023 (million units)
Exhibit 28 Low Range Earbuds Market 2017–2023 ($ million)
Exhibit 29 Low Range Earbuds Market 2017–2023 (million units)
Exhibit 30 Global Earbuds Market by Geographies 2017 & 2023
Exhibit 31 Geographic Overview of Global Earbuds Market 2017 (% Revenue)
Exhibit 32 Geographic Overview of Global Earbuds Market 2017 (% Units)
Exhibit 33 Earbuds Market in North America 2017-2023 ($ million)
Exhibit 34 Earbuds Market in North America 2017-2023 (million units)
Exhibit 35 Earbuds Market in North America by Key Countries 2017 & 2023
Exhibit 36 US: Number of Headphones Owned per User (2017)
Exhibit 37 US: Wireless Headphones Market (% of revenue) 2017
Exhibit 38 Earbuds Market in US 2017–2023 ($ million)
Exhibit 39 Earbuds Market in US 2017–2023 (million units)
Exhibit 40 Earbuds Market in Canada 2017–2023 ($ million)
Exhibit 41 Earbuds Market in Canada 2017–2023 (million units)
Exhibit 42 Europe Savings Rate 2008-2016
Exhibit 43 Earbuds Market in Europe 2017-2023 ($ million)
Exhibit 44 Earbuds Market in Europe 2017-2023 (million units)
Exhibit 45 Earbuds Market in Europe by Key Countries 2017 & 2023
Exhibit 46 Earbuds Market in UK 2017–2023 ($ million)
Exhibit 47 Earbuds Market in UK 2017–2023 (million units)
Exhibit 48 UK: Annual Household Savings Ratio 2009–2017
Exhibit 49 Earbuds Market in Germany 2017–2023 ($ million)
Exhibit 50 Earbuds Market in Germany 2017–2023 (million units)
Exhibit 51 Smartphone User Penetration in APAC (% of population) 2016–2021
Exhibit 52 Internet Penetration (% of population) and Digital Buyers Penetration (% of internet users) in APAC Countries 2017
Exhibit 53 Earbuds Market in APAC 2017–2023 ($ million)
Exhibit 54 Earbuds Market in APAC 2017–2023 (million units)
Exhibit 55 Earbuds Market in APAC by Key Countries 2017 & 2023
Exhibit 56 Smartphone Shipments by Vendors in China 2017 (million units)
Exhibit 57 Earbuds Market in China 2017–2023 ($ million)
Exhibit 58 Earbuds Market in China 2017–2023 (million units)
Exhibit 59 South Korea: Smartphone Penetration (% of population) 2016–2021
Exhibit 60 South Korea: Annual Household Income per Capita ($ ‘000) 2009–2017
Exhibit 61 Earbuds Market in South Korea 2017–2023 ($ million)
Exhibit 62 Earbuds Market in South Korea 2017–2023 (million units)
Exhibit 63 Smartphone Users in Latin America and MEA (millions) 2014–2019
Exhibit 64 Internet Penetration in Latin America and MEA 2017
Exhibit 65 Music Streaming Revenues in Latin America 2016–2022 ($ million)
Exhibit 66 Earbuds Market in ROW 2017–2023 ($ million)
Exhibit 67 Earbuds Market in ROW 2017–2023 (million units)
List of Tables:
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013-2017
Table 4 YOY Impact of Market Growth Enablers 2017-2023
Table 5 YOY Impact of Market Growth Enablers on Regions 2017
Table 6 YOY Impact of Market Growth Restraints 2017-2023
Table 7 YOY Impact of Market Growth Restraints on Regions 2017
Table 8 YOY Impact of Market Opportunities & Trends 2017-2023
Table 9 YOY Impact of Market Opportunities & Trends on Regions 2017
Table 10 Crowdfunding Scenario of Early Vendors
Table 11 Major Vendors in Premium Range Earbuds Segment
Table 12 Major Vendors in Medium Range Earbuds Segment
Table 13 Major Vendors in Low Range Earbuds Segment
Table 14 Major Players and Their Offerings
Table 15 Apple: Product Offerings
Table 16 Alphabet: Product Offerings
Table 17 Bragi: Product Offerings
Table 18 Samsung: Product Offerings
Table 19 Nuheara: Product Offerings
Table 20 Sony: Product Offerings
Table 21 Jabra: Product Offerings
Table 22 Bose: Product Offerings
Table 23 Qualitative Summary of Global Earbuds Market
Table 24 Quantitative Summary of Global Earbuds Market by Geographies ($ million)
Table 25 Quantitative Summary of Global Earbuds Market by Product Features 2017–2023 ($ million)
Table 26 Quantitative Summary of Global Earbuds Market by Product Features 2017–2023 (million units)
Table 27 Quantitative Summary of Global Earbuds Market by Price Range 2017–2023 ($ million)
Table 28 Quantitative Summary of Global Earbuds Market by Price Range 2017–2023 (million units)
Executive Summary
The global earbuds market size is expected to reach values of around $10 billion by 2023, growing at an impressive CAGR of approximately 30% 2017–2023.
The global earbuds market is driven by the availability of charger carry case and battery backup that provide playback and talk time of more than 12 hours. The increasing accessibility of several entertainment platforms and consumer’s shift to the adoption of newer technology will propel market development. The market research report provides in-depth market analysis and segmental analysis of the global earbuds market by product, distribution channel, material, and geography.
The report considers the present scenario of the global earbuds market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.
Major Vendors in the Global Earbuds Market
- Apple
- Business Overview
- Apple in Global Market
- Major Product Offerings
- Key Strategies
- Key Strengths
- Key Opportunities
- Business Overview
- Alphabet
- Bragi
- Samsung
- Nuheara
- Sony
- Jabra
- Bose
Prominent Players in the Global Earbuds Market
- Jaybird
- Alpha Audiotronics
- Rowkin
- Huawei
- Avanca
- Bang & Olufson
- Crazybaby
- Earin
- Meizu
- Motorola
- Waverly Labs
- Mymanu
Market Segmentation by Features
- Smart
- Non-Smart
Market Segmentation by Price Range
- Low Range (up to $49.99)
- Medium Range ($50 and $99.99)
- Premium Range ($100 and More)
Market Segmentation by Geography
- North America
- US
- Canada
- US
- Europe
- UK
- Germany
- UK
- APAC
- China
- Germany
- China
- ROW
Companies Mentioned
- Mymanu
- Waverly Labs
- Meizu
- Earin
- Crazybaby
- Bang & Olufson
- Avanca
- Rowkin
- Alpha Audiotronics
- Jaybird
- Jabra
- Nuheara
- Bragi
- Alphabet
- Samsung
- Apple
- sony
- Motorola
- Huawei
- Bose
Methodology
Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.
Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.
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