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Saudi Arabia Air Conditioners Market, By Region, Competition, Forecast & Opportunities, 2019-2029F

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    Report

  • 80 Pages
  • August 2024
  • Region: Saudi Arabia
  • TechSci Research
  • ID: 4557687
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Saudi Arabia Air Conditioners Market was valued at USD 619.09 million in 2023 and is anticipated to grow USD 831.23 million by 2029 with a CAGR of 5.09% during the forecast period. The Saudi Arabia air conditioners market is witnessing robust growth, fueled by the country's harsh climatic conditions and rapid urban expansion. As temperatures rise, air conditioning has transitioned from a luxury to a necessity, driving increased demand across the region. The market's expansion is further supported by large-scale infrastructure projects and the development of residential areas.

Government efforts to enhance energy efficiency and sustainability are also reshaping the market landscape. In alignment with the Vision 2030 plan, the Saudi government is actively promoting the adoption of energy-efficient air conditioning systems through regulatory measures and incentives. This strategic emphasis on reducing energy consumption and minimizing environmental impact is spurring innovation within the industry.

Key Market Drivers

Climatic Conditions and Extreme Heat

Saudi Arabia's climate is marked by intense summers, with temperatures frequently surpassing 45°C (113°F) in certain areas. This extreme heat necessitates the widespread use of air conditioning systems, making them an indispensable part of daily life. The prolonged and sweltering summer seasons have consistently driven demand for cooling solutions, positioning them as a key driver of growth in the air conditioner market. For instance, Recent findings reveal that climate change significantly intensified the heatwave during this year’s Hajj pilgrimage in Saudi Arabia, contributing to the deaths of 1,300 individuals. According to a weather attribution analysis by ClimaMeter, temperatures from June 16 to 18 soared to 47 degrees Celsius (117 degrees Fahrenheit) along the pilgrimage route, and exceeded 51.8 degrees Celsius at Mecca’s Great Mosque. The study estimates that without the impact of human-induced climate change, temperatures would have been around 2.5 degrees Celsius (4.5 degrees Fahrenheit) lower. This analysis underscores the increasing risks associated with extreme heat and the urgent need for climate action.

To combat these harsh conditions, residential, commercial, and industrial sectors heavily depend on air conditioning to maintain comfortable indoor environments. This reliance spans multiple industries, including hospitality, healthcare, education, and manufacturing. The ongoing need for effective climate control has spurred demand for advanced, energy-efficient air conditioning systems in Saudi Arabia.

In response, manufacturers have introduced specialized technologies, such as inverter-driven systems and high-efficiency models, designed to deliver effective cooling while minimizing energy consumption. This has led to a notable shift towards more energy-efficient and environmentally conscious air conditioning solutions.

Rapid Urbanization and Infrastructure Development

Saudi Arabia is experiencing rapid urbanization and significant infrastructure development, with substantial government investments in new cities, transportation networks, and mega-projects like NEOM and the Red Sea Project. This urban growth has spurred the construction of residential, commercial, and industrial buildings, all requiring efficient cooling solutions.

As urban centers expand, the demand for air conditioning in residential buildings, office spaces, shopping malls, and hotels has intensified. Additionally, the development of new airports, hospitals, and manufacturing facilities has further driven demand for specialized air conditioning systems tailored to the unique requirements of these sectors.

The government's emphasis on sustainable development and energy efficiency has accelerated the adoption of green building standards, often requiring the use of energy-efficient HVAC (Heating, Ventilation, and Air Conditioning) systems. This trend has expanded the market for eco-friendly air conditioners, including those utilizing non-ozone-depleting refrigerants and advanced heat pump technologies.

Government Initiatives and Regulations

The Saudi Arabian government has introduced several initiatives and regulations aimed at enhancing energy efficiency and reducing environmental impact, significantly influencing the air conditioner market. For instance, In 2024, Saudi Arabia introduced a new standard for air conditioners under SASO 2663:2021. This update replaces the previous 2018 standard and focuses on improving energy efficiency through the introduction of the Seasonal Energy Efficiency Ratio (SEER) classification. The new regulations mandate that air conditioners carry updated energy labels starting from April 2022, with all products requiring compliance by July 2022. This move aligns with Saudi Arabia's commitment to energy conservation and sustainability.

A key initiative is the Saudi Energy Efficiency Program (SEEP), which aims to improve energy efficiency across various sectors, including buildings and cooling systems. SEEP has implemented mandatory energy efficiency standards and labeling requirements for air conditioning products, compelling manufacturers to meet specific energy performance criteria.

The government promotes the adoption of district cooling systems in new developments to reduce energy consumption and greenhouse gas emissions. District cooling, which involves centralized cooling plants supplying chilled water to multiple buildings, offers a more efficient and sustainable alternative to traditional standalone air conditioning units.

Key Market Challenges

Economic Factors and Price Sensitivity

The economic environment in Saudi Arabia significantly impacts the air conditioner market. Despite the nation's considerable wealth derived from its oil reserves, economic fluctuations influence consumer behavior and purchasing patterns. In recent years, the Saudi economy has experienced volatility due to fluctuating oil prices and broader global economic conditions.

These economic shifts have heightened price sensitivity among consumers, driving demand for cost-effective air conditioning solutions. For manufacturers, this presents the challenge of offering high-quality products at competitive prices, all while incorporating advanced technologies and energy-efficient features. The introduction of value-added tax (VAT) in Saudi Arabia has further complicated pricing strategies, increasing the overall cost of air conditioners.

To address these challenges, manufacturers must develop strategies that cater to diverse consumer segments. This involves offering a range of products across different price points, while also highlighting the long-term cost savings associated with energy-efficient models to justify their higher initial investment.

Market Competition and Technological Advancements

The air conditioner market in Saudi Arabia is highly competitive, with both local and international manufacturers striving for market share. This intense competition drives innovation, presenting both opportunities and challenges for market players.

Technological advancements in air conditioning, such as enhanced energy efficiency, smart features, and superior cooling performance, offer significant benefits. However, they also create pressure on manufacturers to stay current with the latest trends. Maintaining a competitive edge in innovation requires substantial investment in research and development, which can be particularly challenging for smaller market players.

Consumer preferences are increasingly shifting toward eco-friendly and smart air conditioning solutions. Manufacturers must adapt by integrating sustainable refrigerants and IoT capabilities into their products. This shift not only complicates product development but also necessitates changes in marketing and distribution strategies to align with evolving consumer demands.

Key Market Trends

Energy Efficiency and Sustainability

A key trend shaping the Saudi Arabia air conditioner market is the increasing focus on energy efficiency and sustainability. With the region's extreme heat and growing demand for cooling solutions, there is a heightened awareness of the environmental impact of energy-intensive air conditioning systems.

In response, both consumers and regulatory bodies in Saudi Arabia are pushing for the adoption of more energy-efficient air conditioning systems. Manufacturers are meeting this demand by developing and promoting products with higher energy efficiency ratings, often certified by the Saudi Standards, Metrology, and Quality Organization (SASO). These systems are engineered to reduce energy consumption while maintaining optimal cooling performance, thereby lowering electricity costs and minimizing carbon footprints.

Additionally, there is a significant shift towards using eco-friendly refrigerants, such as R-32 and R-410A, which have lower global warming potential (GWP) compared to older refrigerants like R-22. This transition aligns with global climate change mitigation efforts and is mirrored in the growing popularity of inverter-driven air conditioning systems that offer precise temperature control and enhanced energy efficiency.

Smart and Connected Air Conditioners

Another transformative trend in the Saudi Arabian air conditioner market is the rise of smart and connected HVAC systems. As the Kingdom embraces technological advancements, consumers are increasingly opting for intelligent air conditioning solutions that provide convenience, comfort, and energy savings.

Smart air conditioners, which can be remotely controlled via smartphone apps, allow users to adjust temperatures and monitor energy consumption from anywhere. Many of these systems integrate seamlessly with smart home ecosystems, enabling automation and coordination with other connected devices, such as thermostats, lighting, and security systems.

The demand for voice-activated and AI-powered air conditioners is also growing. These systems leverage natural language processing and machine learning algorithms to understand and respond to user commands, enhancing both usability and efficiency. This trend is particularly appealing to tech-savvy consumers in Saudi Arabia who seek cutting-edge, integrated solutions for their homes.

Growth in Commercial and Industrial Applications

The increasing adoption of air conditioning systems in commercial and industrial settings is another significant trend in the Saudi Arabia air conditioner market. The rapid expansion of the retail, hospitality, and healthcare sectors has generated substantial demand for cooling solutions that ensure comfort and climate control in large spaces.

Beyond traditional split and window air conditioners, there is a growing preference for centralized HVAC systems in commercial and industrial applications. These systems offer centralized control, zoning capabilities, and improved energy efficiency, making them ideal for meeting the rigorous requirements of large establishments.

Moreover, the industrial sector's expansion, particularly in manufacturing and logistics, has driven demand for specialized air conditioning solutions, such as precision air conditioners and climate control systems. These systems are vital for maintaining stable environmental conditions in data centers, laboratories, and warehouses, where precise temperature and humidity control are critical.

Segmental Insights

End Use Insights

In the Saudi Arabian air conditioners market, the residential segment is the leading force, driven by the critical need for cooling solutions in private homes. Extreme summer temperatures, often exceeding 40 degrees Celsius, have made air conditioning indispensable for residents across the Kingdom. As temperatures climb, the demand for residential air conditioning systems has significantly increased, driven by the need to maintain comfortable indoor environments and enhance quality of life.

The residential segment's dominance is further reinforced by rapid urbanization and population growth. The expansion of cities and the development of new residential complexes necessitate effective cooling solutions for these new housing projects. Additionally, the migration of individuals from rural areas to urban centers in pursuit of improved living conditions and job opportunities has amplified the demand for residential air conditioning. Consequently, the residential sector remains a pivotal driver of growth in the Saudi Arabian air conditioners market.

Regional Insights

The Northern and Central regions of Saudi Arabia dominate the country's air conditioners market, driven by a combination of harsh climatic conditions, rapid urbanization, and significant infrastructure development. These regions, which include major cities like Riyadh and Qassim, experience some of the most extreme temperatures in the country, with summer highs regularly exceeding 45°C (113°F). This intense heat necessitates reliable and efficient cooling solutions, making air conditioners an essential commodity in both residential and commercial spaces.

Urbanization in the Central region, particularly in Riyadh, the capital and largest city, has accelerated the demand for air conditioners. The region's booming real estate sector, characterized by extensive residential, commercial, and mixed-use developments, has further propelled the need for advanced cooling systems. Additionally, ongoing infrastructure projects, including the development of new cities and expansion of existing urban areas, are fueling market growth.

The Northern region, known for its significant industrial activities and growing population centers, also contributes to the dominance of these regions in the air conditioners market. The demand for air conditioning in industrial facilities, commercial establishments, and residential homes is consistently high, driven by the need for comfort and climate control in extreme weather conditions.

Key Market Players

  • LG Electronics Saudi Arabia LLC
  • Basic Electronics Company Ltd.
  • Zamil Air Conditioners Holding Company Ltd
  • Johnson Controls Arabia, Inc.
  • Samsung Electronics Saudi Arabia Ltd.
  • Fujitsu General (Middle East) FZE
  • S.K.M. Air Conditioning LLC
  • Daikin Air Conditioning Saudi Arabia LLC
  • Mitsubishi Electric Saudi Ltd.
  • Blue Star Limited

Report Scope:

In this report, the Saudi Arabia air conditioners market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Air Conditioners Market, By Product Type:

  • Splits
  • VRFs
  • Chillers
  • Windows
  • Others

Saudi Arabia Air Conditioners Market, By End Use:

  • Residential
  • Commercial/Industrial

Saudi Arabia Air Conditioners Market, By Region:

  • Northern & Central
  • Western
  • Southern
  • Eastern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia air conditioners market.

Available Customizations:

Saudi Arabia Air Conditioners Market report with the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).


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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Challenges Faced Post Purchase
4.3. Brand Awareness
5. Saudi Arabia Air Conditioners Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Splits, VRFs, Chillers, Windows, Others (Portable, Floor Standing, etc.))
5.2.2. By End Use Market Share Analysis (Residential, Commercial/Industrial)
5.2.3. By Regional Market Share Analysis
5.2.3.1. Northern & Central Market Share Analysis
5.2.3.2. Western Market Share Analysis
5.2.3.3. Southern Market Share Analysis
5.2.3.4. Eastern Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Saudi Arabia Air Conditioners Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. Saudi Arabia Splits Air Conditioners Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By End Use Market Share Analysis
6.2.2. By Region Market Share Analysis
7. Saudi Arabia VRFs Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By End Use Market Share Analysis
7.2.2. By Region Market Share Analysis
8. Saudi Arabia Chillers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By End Use Market Share Analysis
8.2.2. By Region Market Share Analysis
9. Saudi Arabia Windows Air Conditioners Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By End Use Market Share Analysis
9.2.2. By Region Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Impact of COVID-19 on Saudi Arabia Air Conditioners Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
12. Market Trends & Developments
13. Porter’s Five Forces Model
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Policy and Regulatory Landscape16. Saudi Arabia Economic Profile
17. Competitive Landscape
17.1. Company Profiles
17.1.1. LG Electronics Saudi Arabia LLC
17.1.1.1. Company Details
17.1.1.2. Product & Services
17.1.1.3. Financials (As Per Availability)
17.1.1.4. Key market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. Basic Electronics Company Ltd.
17.1.2.1. Company Details
17.1.2.2. Product & Services
17.1.2.3. Financials (As Per Availability)
17.1.2.4. Key market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. Zamil Air Conditioners Holding Company Ltd
17.1.3.1. Company Details
17.1.3.2. Product & Services
17.1.3.3. Financials (As Per Availability)
17.1.3.4. Key market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. Johnson Controls Arabia, Inc.
17.1.4.1. Company Details
17.1.4.2. Product & Services
17.1.4.3. Financials (As Per Availability)
17.1.4.4. Key market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Samsung Electronics Saudi Arabia Ltd.
17.1.5.1. Company Details
17.1.5.2. Product & Services
17.1.5.3. Financials (As Per Availability)
17.1.5.4. Key market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. Fujitsu General (Middle East) FZE
17.1.6.1. Company Details
17.1.6.2. Product & Services
17.1.6.3. Financials (As Per Availability)
17.1.6.4. Key market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. S.K.M. Air Conditioning LLC
17.1.7.1. Company Details
17.1.7.2. Product & Services
17.1.7.3. Financials (As Per Availability)
17.1.7.4. Key market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. Daikin Air Conditioning Saudi Arabia LLC
17.1.8.1. Company Details
17.1.8.2. Product & Services
17.1.8.3. Financials (As Per Availability)
17.1.8.4. Key market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Mitsubishi Electric Saudi Ltd.
17.1.9.1. Company Details
17.1.9.2. Product & Services
17.1.9.3. Financials (As Per Availability)
17.1.9.4. Key market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. Blue Star Limited
17.1.10.1. Company Details
17.1.10.2. Product & Services
17.1.10.3. Financials (As Per Availability)
17.1.10.4. Key market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations
18.1. Key Focus Areas
18.2. Target Product Type
18.3. Target End Use
19. About the Publisher & Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • LG Electronics Saudi Arabia LLC
  • Basic Electronics Company Ltd.
  • Zamil Air Conditioners Holding Company Ltd
  • Johnson Controls Arabia, Inc.
  • Samsung Electronics Saudi Arabia Ltd.
  • Fujitsu General (Middle East) FZE
  • S.K.M. Air Conditioning LLC
  • Daikin Air Conditioning Saudi Arabia LLC
  • Mitsubishi Electric Saudi Ltd.
  • Blue Star Limited

Table Information