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Smart Speaker Market - Global Outlook and Forecast 2018-2023

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    Report

  • 226 Pages
  • June 2018
  • Region: Global
  • Arizton
  • ID: 4577452
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This market research report on smart speaker market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by device type (first-party devices and third-party devices), by distribution (retail (specialty store, mass-market store, and electronic stores) and online channels), by end-users (residential users and commercial users), and by geography (APAC, Europe, North America, and ROW).

Smart Speaker Market - Overview

The proliferation technology that led to the transformation of customer's experience and human interaction is one of the primary factor driving the growth of the global smart speaker market. The leading vendors are leveraging voice-assistance technology that offers ease and convenience to end-users to gain a larger global market share. Some of the most popular virtual voice assistants such as Siri (Apple), Alexa (Amazon), Google Assistant (Google), and Cortana (Microsoft) are used across various smart appliances in the global market. The development of trade and manufacturing units, increasing investment in advanced economies, decreasing deflationary pressures, and increasing import demand from commodity-exporting developing and emerging markets will create a requirement for smart Techint the global market.

The launch of new product model that is designed to provide ease-of-use along with a taste of innovation will drive the demand for these products in the global market. The rise in per capita income, high adoption of smart homes, and growth of dual-income households will result in the increasing spend on smart devices in the global market. The growing awareness about innovations and penetration of connected devices will create a demand for wireless speakers and other such products in the global market. The integration of voice-assistance technology in household appliances will augment the evolution of the global smart speaker market.

The exponential presence of online retailers such as Amazon, JD.com, and eBay offering a variety of products will augment the development of the global market. The launch of new products developed with ease of usage, connectivity, and skillsets, design, sensor technology, voice-recognition, signal transmission, and battery capacity will create revenue potential for vendors operating in this market. The global smart speaker market is estimated to reach revenues of approximately $19 billion by 2023, growing at an impressive CAGR of around 31% during 2018-2023.

Smart Speaker Market - Dynamics

The exponential usage and popularity of broadband and internet connectivity across various countries in the world are augmenting the demand in the global smart speaker market. The rising number of deployment of LTE networks and the government initiatives to push for digital economies is leading to the use of the Internet and other smart devices in the global market. The technological advancements in the development of consumer applications have resulted in the integration of smart home or connected home in the global market.

The development of smart homes has pushed end-users to adopt fast broadband connections or mobile internet across households in the market. For instance, advanced mobile networks such as LTE have reached about 58% of the global population according to the research analysts. The rising popularity of connected homes will boost the demand in the global smart speaker market during the forecast period.

Smart Speaker Market - Segmentation

This market research report includes a detailed segmentation of the market by devices, end-users, distribution channels, and geography.

Smart Speaker Market - By Devices Type

First-party speakers introduce by Amazon and Google to dominate the global smart speaker market during the forecast period.

The devices type segment in the global smart speaker market is divided into first-party devices and third-party devices. First-party devices segment occupied the largest market share in 2017, growing at a CAGR of approximately 24% during the forecast period. The increasing collaborations with smart ecosystem providers is propelling the demand for new systems in this segment in the global market. Leading vendors such as Amazon, Google, Apple, and Microsoft are leveraging its smart assistant platforms to introduce innovative products in the global market.

The rapid improvement in audio quality and product designs will help manufacturers to gain a larger market share and attract new consumers over the next few years. For instance, Google Home Max by Google is an attempt to focus on sound quality as well as smartness of the speakers. Apple, living up to its reputation, focused on sound quality and launched HomePod in February 2018. Such innovations will boost the demand in the global smart speaker market.

Smart Speaker Market - By End-Users

The use of multi-room speakers to boost sales in the global smart speaker market during the forecast period.

The global smart speaker market by end-users is segmented into residential users and commercial users. The residential end-users dominated the majority of the market share in 2017, growing at a CAGR of approximately 31% during the forecast period. These products are used by individuals who buy smart devices for home use or residential purposes in the global market. Some of the household are installing more than one product at home, thereby, boosting the revenues in this segment in the global market.

The increasing application of these products as multi-room speakers will enable vendors to launch innovative products in the market. The increasing availability of Bluetooth-only speaker and allowing end-users to avail free calling facility in the US and Canadian region will attribute to the sales in this segment in the global market. Additionally, the improvement in economic conditions and rise in disposable income in emerging countries such as India and China will attribute to the growth of this segment in the global smart speaker market.

Smart Speaker Market - By Distribution Channel

Online retail segment to generate the highest revenues in the global smart speaker market during the forecast period.

The distribution channel segment in the global smart speaker market is classified as retail (specialty store, mass-market store, and electronic stores) and online channels. Online channel occupied the largest market share in 2017, growing at a CAGR of over 21% during the forecast period. The growing number of online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD.com is augmenting the growth of this segment in the global market.

Factors such as ease-of-accessibility and convenience afforded by such channels are boosting the revenues of the online retail channel in the global market. The leading vendors are offering YouTube tutorial videos to help beginners to get knowledge of the working and set-up of voice-assistant speakers will ease in the global market. The increasing popularity of online stores in the UK, the US, and Germany will create lucrative opportunities for leading players in the global smart speaker market.

Smart Speaker Market - By Geography

The US leads the market share in North America in the global smart speaker market.

The global smart speaker market by geography is segmented into APAC, Europe, North America, and ROW. North America dominated that largest market share in 2017, growing at a CAGR of more than 21% during the forecast period. The benefits of reliability, ease of installation, and convenience offered by these speakers are propelling the demand in the North American market. The top players are leveraging advanced technology to deliver high performance and user-friendly devices to attract new consumers and gain a larger market share in North America. The increasing purchasing power of millennials, growing adoption of smartphones, inclination toward new technology, and high urbanization are some of the factors boosting the demand for smart devices in the North American market. The US and Canada to emerge as the largest revenues generators in the global smart speaker market during the forecast period.

Key Countries Profiled

The key countries profiled in the report are:


  • US
  • Canada
  • China
  • South Korea
  • UK
  • Germany

Key Vendor Analysis

The global smart speaker market is witnessing the emergence of two major players such as Amazon and Google that are leading the competition level. The consumers’ expectations regarding continual innovations and upgrades will encourage vendors to launch new products in the global market. The presence of diversified international vendors and a few regional vendors will boost the revenues in the market. The increasing number of product or service extensions, technological innovations, and M&A activities will intensify the competition level in the market over the next few years. The business expansion plans of key companies to fast-developing countries in APAC and Latin America will propel the growth of the global smart speaker market during the forecast period.

The major vendors in the global market are:


  • Alphabet (Google)
  • Amazon.com
  • HARMAN International
  • Alibaba Group
  • Sonos

Other prominent vendors include: Anker Innovations, Apple, Avnera, Baidu, Beijing LingLong (JD.com), Deutsche Telekom, Fabriq, Facebook, Jam Audio, KaKao, KitSound by Kondor, KT, Invoxia, Lenovo, LG Electronics, Libratone, LINE Corporation, Mobvoi, Mycroft AI, NAVER Corporation, NVIDIA, Onkyo & Pioneer, Orange, Panasonic Corporation, Samsung, SK Telecom, Sony, Telefónica, Tencent, TIBO, Ultimate Ears, Xiaomi, Yandex.

Key market insights include:

1. The analysis of global smart speaker market provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the global smart speaker market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of global smart speaker market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

The global smart speaker market size is expected to reach revenues around $19 billion by 2023, growing at an impressive CAGR of approximately 31% 2018-2023.

The global smart speaker market is driven by the development of futurist inventions in the mainstream voice-first and complementary technologies. The introduction of Echo Dot by Amazon, Home Mini by Google, Mi AI Speaker Mini by Xiaomi, and Tmall Genie by Alibaba Group will revolutionize the global market. The market research report provides in-depth market analysis and segmental analysis of the global smart speaker market by device type, by distribution channel, end-users, and geography.

Base Year: 2017
Forecast Year: 2018-2023

The study considers the present scenario of the global smart speaker market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the Global Smart Speaker Market


  • Alphabet (Google)
  • - Business Overview
  • - Business Segments
  • - Geography Segments
  • - Alphabet (Google) in the Global Market
  • - Major Product Offerings
  • - Key Strategies
  • - Key Strengths
  • - Key Opportunities
  • Amazon.com
  • HARMAN International
  • Alibaba Group
  • Sonos

Prominent Players in the Global Smart Speaker Market


  • Anker Innovations
  • - Overview
  • - Product Offerings
  • - Strategy
  • - Strength
  • Apple
  • Avnera
  • Baidu
  • Beijing LingLong (JD.com)
  • Deutsche Telekom
  • Fabriq
  • Facebook
  • Jam Audio
  • KaKao
  • KitSound by Kondor
  • KT
  • Invoxia
  • Lenovo
  • LG Electronics
  • Libratone
  • LINE Corporation
  • Mobvoi
  • Mycroft AI
  • NAVER Corporation
  • NVIDIA
  • Onkyo & Pioneer
  • Orange
  • Panasonic Corporation
  • Samsung
  • SK Telecom
  • Sony
  • Telefónica
  • Tencent
  • TIBO
  • Ultimate Ears
  • Xiaomi
  • Yandex

Market Segmentation by Distribution Channel


  • Retail
  • - Specialty Store
  • - Mass Market Store
  • - Electronic Stores
  • Online

Market Segmentation by End-users


  • Residential Users
  • Commercial Users

Market Segmentation by Geography


  • North America
  • - US
  • - Canada
  • APAC
  • - China
  • - South Korea
  • Europe
  • - UK
  • - Germany
  • ROW

Table of Contents


1 Research Methodology2 Research Objectives3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview of Virtual Assistants
7.2 MacroEconomic Factors Enabling Market Growth
8 Market Dynamics
8.1 Market Growth Enablers
8.2 Market Growth Restraints
8.3 Market Opportunities & Trends
9 Value Chain Analysis
9.1 Value Chain overview
9.2 Value Chain Analysis
10 Introduction to Smart Home
10.1 Overview
10.2 IoT Specialized Networks
10.3 Opportunities in Connected Living Market
10.4 Smart Device Ownership in Developed Countries
11 Market Landscape
11.1 Global Smart Home Devices market
11.2 Global Smart Speaker Market
11.3 Porter’s Five Forces Analysis
12 Market by Device Type
12.1 Market Overview
12.2 Global First-party Smart Speaker Market
12.3 Global Third-party Smart Speaker Market
13 Market by End-Users
13.1 Market Overview
13.2 Market Size & Forecast
14 Market by Distribution Channel
14.1 Market Overview
14.2 Manufacture, Production, and Distribution
14.3 Distribution through Retail Stores
14.4 Distribution through Online Websites
15 Market by Geographical Segmentation
15.1 Market Overview
16 North America: Smart Speaker Market
16.1 Market Overview
16.2 Key Countries
16.3 Leading Trend, Enabler, and Restraint
17 Europe: Smart Speaker Market
17.1 Market Overview
17.2 Key Countries
17.3 Leading Trend, Enabler, and Restraint
18 APAC: Smart Speaker Market
18.1 Market Overview
18.2 Key Countries
18.3 Leading Trend, Enabler, and Restraint
19 ROW: Smart Speaker Market
19.1 Market overview
19.2 Latin America by Key Macroeconomic Factors 2015
19.3 Population Demographics in Middle Eastern Countries 2014-2015
19.4 Key countries
19.5 Leading Trend, Enabler, and Restraint
20 Competitive Landscape
20.1 Market Overview
20.2 Market Structure and Mapping of Competition
20.3 Market Share Analysis
21 Key Company Profiles
21.1 Alibaba Group
21.2 Alphabet (Google)
21.3 Amazon.com
21.4 Harman International (Samsung)
21.5 Sonos
22 Other Prominent Vendors
22.1 Anker Innovations
22.2 Apple
22.3 Avnera
22.4 Baidu
22.5 Beijing LingLong (JD.com)
22.6 Deutsche Telekom
22.7 Fabriq
22.8 Facebook
22.9 Jam Audio
22.1 KaKao
22.11 KitSound by Kondor
22.12 KT
22.13 Invoxia
22.14 Lenovo
22.15 LG Electronics
22.16 Libratone
22.17 Line
22.18 Mobvoi
22.19 Mycroft AI
22.20 Naver
22.21 NVIDIA
22.22 Onkyo & Pioneer
22.23 Orange
22.24 Panasonic
22.25 Samsung Electronics
22.26 SK Telecom
22.27 Sony
22.28 Telefónica
22.29 Tencent
22.3 TIBO
22.31 Ultimate Ears
22.32 Xiaomi
22.33 Yandex
23 Report Summary
23.1 Key Takeaways
23.2 Strategic Recommendation
23.3 Qualitative Summary of Global Smart Speaker Market
23.4 Quantitative Summary: Global Smart Speaker Market
24 Appendix
24.1 Abbreviations
List Of Exhibits
Exhibit 1 Segmentation of Global Smart Speaker Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Market Size Calculation 2017
Exhibit 4 GDP Growth 2010-2023 (annual % change)
Exhibit 5 Global GDP Growth 2017 (annual % change)
Exhibit 6 Dual-income Households in US (1970 vs. 2015)
Exhibit 7 Popular Voice Assistants by Market Share on Smartphones in US 2017
Exhibit 8 Primary Reason for Using Voice Assistants and Voice Searches in US 2017
Exhibit 9 Primary Place of Voice Use by US Nationals 2017
Exhibit 10 Voice Query on Hound Application in US by Major Categories
Exhibit 11 Total Fixed Broadband Subscriptions by Various Countries (million)
Exhibit 12 Total Mobile Broadband Subscriptions by Select Countries (million)
Exhibit 13 Smart Homes in North America and Europe by Installed Base (million units)
Exhibit 14 Internet Penetration (Percentage of Internet Users against Overall Population in Select APAC Countries
Exhibit 15 Average Internet Speed in Select APAC Countries Q1 2017
Exhibit 16 Growth in Labor Costs in Various Chinese Cities in 2016
Exhibit 17 Google Trends for Voice Searches June 2008-March 2017
Exhibit 18 Increased Share of Voice Searches: Timeline
Exhibit 19 Economic Impact of IoT in Various Settings by 2025 (impact in $ trillion)
Exhibit 20 Integration of Robotics, Automation, and Intelligent Systems
Exhibit 21 Growing Web-based Offline Retail Sales (%)
Exhibit 22 Value Chain Analysis of Global Smart Speaker Market
Exhibit 23 Smart Home Ecosystem
Exhibit 24 Key Vendors in Smart and Connected Markets
Exhibit 25 Vendor Mapping in Smart and Connected Markets
Exhibit 26 Number of Smart Device Ownership in Developed Countries 2017
Exhibit 27 Smart Home Market in Key Countries 2017 and 2023 ($ billion)
Exhibit 28 Smart Home Devices: Product Category
Exhibit 29 Global Smart Home Devices Market 2017-2023 (million units)
Exhibit 30 Global Smart Home Devices Market Lucrativeness by Product 2023 ($ billion)
Exhibit 31 Global Smart Speaker Market: Historical Data 2014-2016
Exhibit 32 Global Smart Speaker Market 2017-2023 (million units)
Exhibit 33 Global Smart Speaker Market 2017-2023 ($ billion)
Exhibit 34 End-user of Voice Search by Age Category October 2016-March 2018
Exhibit 35 Revenue CAGR Comparison: Global Smart Speaker Market vis-à-vis Global Speaker Market 2017-2023
Exhibit 36 ASP of Smart Speakers 2014-2023 ($)
Exhibit 37 Top Use Case of Smart Speakers in US 2017
Exhibit 38 Global Urban and Rural Human Population 1950-2050 (million)
Exhibit 39 Increase in Women Workforce in Japan 1985-2014 (million)
Exhibit 40 Global Mobile Phone Shipments by Type 2010-2020 (billion units)
Exhibit 41 Smartphone Penetration in North America, Western Europe, and APAC 2010-2022
Exhibit 42 Expected Contribution of Mobile Internet and IoT in GDP Growth in APAC by 2025
Exhibit 43 Five Forces Analysis 2017
Exhibit 44 Global Smart Speaker Market by Device Type: Overview
Exhibit 45 Global Smart Speaker Market Share by Device Type 2017 and 2023
Exhibit 46 Global Smart Speaker Market: First-party Devices vis-à-vis Third-party Devices CAGR Comparison 2017-2023
Exhibit 47 Global First-party Smart Speaker Market 2017-2023 (million units)
Exhibit 48 Global First-party Smart Speaker Market 2017-2023 ($ billion)
Exhibit 49 Global Third-party Smart Speaker Market 2017-2023 (million units)
Exhibit 50 Global Third-party Smart Speaker Market 2017-2023 ($ billion)
Exhibit 51 Global Smart Speaker Market by End-users: Overview
Exhibit 52 Global Smart Speaker Market by End-users 2017
Exhibit 53 Distribution Channel of Smart Speakers
Exhibit 54 Distribution Channel Flow of Smart Speakers
Exhibit 55 Global Smart Speaker Market Distribution Channels 2017
Exhibit 56 Market Share of Geographies in Global Smart Speaker Market 2017
Exhibit 57 CAGRs of Key Geographies 2017-2023
Exhibit 58 Annual Saving Ratio of US
Exhibit 59 Change in US GDP Growth Rate (Q1 2006-Q2 2016)
Exhibit 60 Voice Commerce Market Value in US 2017 and 2023 ($ billion)
Exhibit 61 North America: Smart Speaker Market (million units)
Exhibit 62 US Retail Sales of Consumer Technology Products 2013-2018 ($ billion)
Exhibit 63 North America: Smart Speaker Market ($ billion)
Exhibit 64 Smart Home Market in US 2015-2023 ($ billion)
Exhibit 65 Top Place to Keep Smart Speaker in US Households 2017
Exhibit 66 US: Smart Speaker Market 2017-2023
Exhibit 67 Canada: Smart Speaker Market 2017-2023
Exhibit 68 Europe: Smart Speaker Market 2017-2023 (million units)
Exhibit 69 Changes in Per Capita Disposable Income in EU-27+1 Countries 2006-2015
Exhibit 70 Annual Saving Ratio of Western European Countries 2008-2017
Exhibit 71 Change in Annual Household Disposable Income in Europe 2008-2015 (%)
Exhibit 72 Europe: Smart Speaker Market 2017-2023 ($ billion)
Exhibit 73 Europe: Structure of Aging Population 2014-2050 (% of total population)
Exhibit 74 Urban and Rural Population in Europe 1950-2050 (Percentage of total population)
Exhibit 75 Devices Used for Surfing Internet in Europe by Age Group 2017
Exhibit 76 Smart Home Market in France 2015-2023 ($ billion)
Exhibit 77 Smart Home Market in Italy 2015-2023 ($ billion)
Exhibit 78 Number of Smart Homes in UK 2016-2022 (million units)
Exhibit 79 Smart Home Market in UK 2015-2023 ($ billion)
Exhibit 80 UK: Smart Speaker Market 2017-2023
Exhibit 81 Smart Home Market in Germany 2015-2023 ($ billion)
Exhibit 82 Germany: Smart Speaker Market 2017-2023
Exhibit 83 APAC: Smart Speaker Market 2017-2023 (million units)
Exhibit 84 APAC: Smart Speaker Market 2017-2023 ($ billion)
Exhibit 85 Internet Penetration in APAC 2017
Exhibit 86 Gross Domestic Savings of Key APAC Countries 2008-2014 (percentage of income)
Exhibit 87 Increase in Urban Population in APAC (Overall Population %) 2005-2045
Exhibit 88 Comparison of Southeast Asian Countries with Income Brackets 2010-2025
Exhibit 89 Smart Home Market in China 2015-2023 ($ billion)
Exhibit 90 Urban Households in China: Income Breakup 2010-2020
Exhibit 91 China: Smart Speaker Market 2017-2023
Exhibit 92 South Korea: Smart Speaker Market 2017-2023
Exhibit 93 ROW: Smart Speaker Market 2017-2023 (million units)
Exhibit 94 Internet Penetration in Latin America 2017
Exhibit 95 ROW: Smart Speaker Market 2017-2023 ($ billion)
Exhibit 96 Internet Usage in Key Countries of Middle East 2017
Exhibit 97 Overview of Market Concentration in Geographies 2017 (as illustrated by HHI)
Exhibit 98 Global Smart Speaker Market by Vendor Share by Installed Base 2017
Exhibit 99 Global Smart Speaker Market by Vendor Share 2017
Exhibit 100 Global Smart Speaker Market Share: Changing Competitive Landscape 2014-2018
Exhibit 101 Alibaba Group: Revenue by Business Segments FY2018
Exhibit 102 Alphabet: Revenue by Business Segments FY2017
Exhibit 103 Alphabet: Revenue by Geographical Segments FY2017
Exhibit 104 Amazon.com: Revenue by Business Segments FY2017
List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013-2017
Table 4 Various Virtual Assistants Present in Market
Table 5 Real GDP per Capita Growth in Several Developing Countries 2013-2016
Table 6 YOY Impact of Market Growth Enablers 2017-2023
Table 7 YOY Impact of Market Growth Enablers on Regions 2017
Table 8 Average Minimum Wages in Various APAC Countries
Table 9 YOY Impact of Market Growth Restraints 2017-2023
Table 10 YOY Impact of Market Growth Restraints on Regions 2017
Table 11 Average IoT Expenditure by Various Industries (percentage of overall revenue) 2017
Table 12 YOY Impact of Market Opportunities & Trends 2017-2023
Table 13 YOY Impact of Market Opportunities & Trends on Regions 2017
Table 14 Opportunities and Impact for Solution Providers in Connected Living Market
Table 15 Product Bundling by Bose
Table 16 Digitization Plans of Select Countries in APAC
Table 17 Residential Smart Speaker Market 2017-2023 (million units)
Table 18 Commercial Smart Speaker Market 2017-2023 ($ billion)
Table 19 Some of the Popular Music Applications in Europe 2017
Table 20 Alibaba Group: Major Product Offerings
Table 21 Alphabet (Google): Major Product Offerings
Table 22 Amazon.com: Major Product Offerings
Table 23 HARMAN International: Major Product Offerings
Table 24 Sonos: Major Product Offerings
Table 25 Qualitative Summary of Global Smart Speaker Market
Table 26 Quantitative Summary of Market by Regions (million units)
Table 27 Quantitative Summary of Market by Geography (unit shipment) 2017-2023 (%)
Table 28 Quantitative Summary of Market by Regions ($ billion)
Table 29 Quantitative Summary of Market by Geography (Revenue) 2017-2023 (%)
Table 30 Quantitative Summary of Market by Device Type 2017-2023 (million units)
Table 31 Quantitative Summary of Market by Device Type 2017-2023 ($ billion)
Table 32 Quantitative Summary of Market by End-users 2017-2023 (million units)
Table 33 Quantitative Summary of Market by End-users 2017-2023 ($ billion)

Companies Mentioned

  • Alphabet (Google)
  • Amazon.com
  • HARMAN International
  • Alibaba Group
  • Sonos
  • Anker Innovations
  • Apple
  • Avnera
  • Baidu
  • Beijing LingLong (JD.com)
  • Deutsche Telekom
  • Fabriq
  • Facebook
  • Jam Audio
  • KaKao
  • KitSound by Kondor
  • KT
  • Invoxia
  • Lenovo
  • LG Electronics
  • Libratone
  • LINE Corporation
  • Mobvoi
  • Mycroft AI
  • NAVER Corporation
  • NVIDIA
  • Onkyo & Pioneer
  • Orange
  • Panasonic Corporation
  • Samsung
  • SK Telecom
  • Sony
  • Telefónica
  • Tencent
  • TIBO
  • Ultimate Ears
  • Xiaomi
  • Yandex

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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