Stationery Goods Retailing in New Zealand - Industry Market Research Report

Bleeding ink: Competition from digital mediums is drawing revenue away from the industry

The Stationery Goods Retailing industry's performance has dropped following the COVID-19 outbreak. High-margin, niche stationery items have gained traction among consumers, boosting profit margins. The rise of paperless note-taking apps has impeded sales, and a shift towards working and studying from home in response to the COVID-19 pandemic has accelerated this trend. Revenue has been declining by an annualised 0.7% through the end of 2022-23, to $547.7 million. A slump in the consumer sentiment index and rubber product sales and a decline in real household discretionary income have pushed revenue down by 6.2% in 2022-23. Retailers sell stationery products like pens, pencils, notebooks, paper and ink. Retailers purchase products from manufacturers, wholesalers and international suppliers. Department stores and online-only businesses are excluded from the industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.