Clothing and Footwear Wholesaling in New Zealand - Industry Market Research Report

Threadbare: Wholesale bypass and online shopping are causing demand to come apart at the seams

The downstream retail sector holds sway over the Clothing and Footwear Wholesaling industry, which is why more retailers bypassing wholesalers is diminishing revenue. Retailers have been progressively negotiating lower prices with wholesales, bolstering competitive pressures and forcing smaller wholesalers - which often lack the scale to discount prices - to exit the industry or be acquired by larger wholesalers. Even so, rising disposable incomes have bolstered consumers' purchasing power to spend on clothing and footwear at the retail level, uplifting industry demand. Overall, industry revenue has increased by 0.2% over the five years through 2022-23, to $1.6 billion. Industry firms wholesale a range of clothing and footwear products to retailers. Wholesalers also perform logistic and administrative activities, such as storing and transporting products, and establishing relationships with manufacturers and retailers to ensure reliable demand for stock. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.