Poultry Processing in New Zealand - Industry Market Research Report

A matter of cluck: Poultry consumption is growing but price competition is reducing revenue

Operators in the Poultry Processing industry have faced tough trading conditions in recent years, but there have been some bright spots in an otherwise difficult environment. Rising health consciousness has supported poultry consumption over the period, as lean poultry meat is typically considered healthier than red meat alternatives. At the same time, export markets have struggled. An infectious bursal disease virus outbreak in September 2019 halted exports to key markets, including the largest export market of Australia. Industry operators primarily process live poultry (including chickens, turkeys and ducks) into cuts and value-added processed poultry products. Industry activity includes abattoir operation and dressing to poultry meat and frozen poultry manufacturing and packing. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.