Poultry Meat and Egg Farming in New Zealand - Industry Market Research Report

Cooped up: Intense competition in downstream markets has scrambled industry growth prospects

Operators in the Poultry Meat and Egg Farming industry have faced challenging operating conditions over the past few years, despite strong ongoing demand among New Zealand households for chicken and eggs. Rising health consciousness has led many consumers to replace red meat with leaner sources of protein, which has lifted the chicken's popularity in New Zealand. Yet disruptions to downstream demand have added significant uncertainty, especially as COVID-19 restrictions hampered the hospitality sector's performance, weakening demand for chicken and eggs in New Zealand. Higher prices have offset these trends, allowing egg and poultry producers to drive up revenue per farmgate sale. Overall, industry revenue is expected to grow at an annualised 1.2% over the five years through 2023-24, to $795.7 million. This trend includes an anticipated fall of 1.6% in 2023-24, because of cost-of-living pressures in New Zealand and an expected fall in the domestic price of eggs.

Industry operators farm poultry for meat or eggs. Poultry includes chickens, ducks, turkeys and geese.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.