Computer and Computer Peripheral Wholesaling in New Zealand - Market Research Report (2014-2029)

Booting Up: Improving Business Conditions Have Contributed to a Solid State of Growth

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The greater adoption of technology in business has positively benefited wholesalers, as trends towards online shopping have incentivised businesses to upgrade and maintain their computer technology. But strong competition from substitute products has limited industry growth. Alternatively, businesses have invested in smartphones and phablets, reducing their total orders for traditional technology orders dampening demand for products like laptops, notebooks and desktop computers. In particular, organisations have preferred to purchase smartphones and phablets for employees who regularly undertake business trips, as smartphones can also be used for voice calls on-the-go. Offsetting this growth are growing business needs for stronger processing power for advanced software in a portable device, bolstering growth in laptops. This trend has been further exacerbated by the growing popularity and acceptance of remote work, mainly caused by the COVID-19 lockdowns.

Industry operators wholesale computers and computer peripheral equipment.