Clothing Retailing in New Zealand - Industry Market Research Report

On trend: The popularity of ecommerce channels is aiding demand and revenue growth

The Clothing Retailing industry has faced an onslaught of challenges, from the COVID-19 pandemic and associated restrictions to escalating competition and rising input costs. Many brick-and-mortar stores are struggling against inexpensive online-only and overseas retailers. But physical stores remain critical to customer experiences, with retailers increasingly revamping shopfronts to better showcase brands and products. The adoption of multichannel strategies like ecommerce is allowing clothing retailers to tap into the online shopping market and expand their income streams. The pandemic-induced online shopping boom also benefited retailers, contributing to an annualised 2.3% rise in revenue through the end of 2022-23, to an estimated $3.3 billion. This includes an expected 1.8% rise in 2022-23, as easing restrictions return shoppers to physical stores. Industry firms primarily retail clothing and clothing accessories. Clothing retailers typically purchase products from wholesalers or manufacturers, and sell these goods directly to consumers. The industry excludes department stores and online-only retailers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.