Paper Product Wholesaling in New Zealand - Industry Market Research Report

Pulped: Declining demand from printing is shredding paper product wholesalers' revenue

Businesses in the Paper Product Wholesaling industry play an integral role in New Zealand's paper sector, being a key intermediary in the paper supply chain. This position is threatened by trends favouring wholesale bypass, as manufacturers increasingly cut out wholesalers and directly deal with end users. The industry has contracted due to the challenges associated with increasing electronic media usage, which is replacing the need for many uses of paper. Industry operators purchase a range of paper and paper products from domestic and foreign manufacturers and distribute them to retailers, businesses, government departments and other industries. Industry products include paper, cardboard containers, sanitary paper products, paper stationery, paper bags and sacks and other paper products. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.